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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
30/11/2011
Need to know: Trading Desks
Agencies are now buying digital advertising via trading desks. Federica Aperio highlights what advertisers need to know.
29/11/2011
Brands to change marketing to under 12s on websites
Major brands announce marketing commitments for brand websitesMcDonald's signs up to “EU pledge” group
European children exposed to less food marketing than in 2005
29/11/2011
EU Commissioner praises industry food marketing pledge
European Commissioner for Health and Consumer Protection, John Dalli, today praised the EU pledge as “an important step in the right direction”.
29/11/2011
The evolution of payment strategies for media agency services
Just how much you should pay a media agency is an issue that many marketers struggle with. The area is complex and it's not always obvious just how much agencies are earning through media owner rebates and other forms of income.
29/11/2011
Advertising to kids remains on Euro Parliament agenda
Despite receiving praise the from the European Commission on how it is self-regulating food marketing, the industry still faces a number of challenges on the sensitive issue of marketing to children.
28/11/2011
13 tips for digital marketers
WFA has launched Project Reconnect to try and provide guidance to marketers so that brand communications more closely reflect what people really want and expect from brands.
28/11/2011
Five tips for better natural search
A benchmark amongst WFA Digital Network members has identified five key measures that can assist marketers who want to ensure branded sites and content appears higher up the natural search lists.
24/11/2011
