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Global News
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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
28/10/2011
WFA at WEF
WFA Managing Director, Stephan Loerke, joined 800 invitees at the World Economic Forum's (WEF) annual Global Agenda Council in Abu Dhabi on Oct 9-11.
28/10/2011
European Parliament rejects restrictions on advertising to kids
On 17th October, the European Parliament's Internal Market and Consumer Protection Committee adopted a draft report on “a new strategy for Consumer Policy”, which omitted a paragraph from the original draft, which called for a ban on TV advertising aimed at children under the age of 12.
28/10/2011
FTC softens proposal on food marketing guidelines
The US Federal Trade Commission (FTC) has indicated that it will be softening its approach to food marketing by amending parts of the Interagency Working Group's (IWG) proposal for nutrition standards for food marketed to children.
28/10/2011
UK advertisers respond to "commercialisation of childhood" challenge
In June this year, the UK government commissioned Reg Bailey, Chief Executive of the Mother's Union, to carry out an independent review of the perceived pressures on children to grow up too quickly.
28/10/2011
WFA opinion: why advertisers must support media literacy
There will always be brands and products of intrinsic appeal, interest and value to kids. And so there should be. Imagine how colourless childhood would be without them?
28/10/2011
Can do better: how clients want to improve agency performance measures
In Spring 2011, WFA conducted research to help members understand the broad trends shaping current business practices. Conducted in May 2011, 42 companies took part in this global research, representing 14 different categories.
28/10/2011
Tips for running a smooth creative agency pitch in China
At the request of a corporate member, WFA conducted a benchmarking with other corporates in non-competing sectors on conducting a creative agency pitch in China.
27/10/2011
