Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
18/03/2016

WFA Global Marketer Week to be held in Toronto in 2017

UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and 150 years since Canadian independence

GMWTO marks first return to North America since 2012

Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur
More info
17/03/2016

WFA President warns brands not to lose sight of the basics

State of the Union address highlights seven ways marketers are making their lives harder
More info
16/03/2016

Global marketers seek a new model for insights

Research identifies key changes required to make insights more effective partners in driving brand growth
More info
15/03/2016

WFA announces changes to global leadership team

New regional Vice-Presidents for APAC and Africa

New appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa
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10/03/2016

ASEAN marketers seek enhanced digital capabilities

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformation

Research conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globally

Full results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
More info