Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
29/10/2012

Japan seeks to increase number of Advertiser-agency contracts signed

In September 2012, the Japanese association (JAA) released an updated version of the standardized advertiser-agency contract model.
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29/10/2012

Mobile spend up with caveats

The world's biggest advertisers are increasing their use of mobile despite clear concerns about the medium's inability to demonstrate return on investment.
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12/10/2012

WFA & partners launch OBA self-regulatory programme

The European Interactive Digital Advertising Alliance (EDAA) was officially launched in Brussels today. The EDAA is in charge of administering the self-regulatory programme for Online Behavioural Advertising (OBA) across Europe.
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09/10/2012

Alcohol producers announce new global commitments to help reduce harmful use of alcohol

On October 9, during ICAP's international conference on “Global Actions: Initiatives to Reduce Harmful Drinking” in Washington D.C, the CEOs of 13 of the world's leading beer, wine and spirits producers announced a new round of collective commitments over the next five years in support of the WHO Global Strategy to Reduce the Harmful Use of Alcohol.
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01/10/2012

3 CMOs to speak at WFA's 60th Anniversary

Three Chief Marketing Officers (CMOs) are already confirmed to speak at next year's Global Marketer Conference in Brussels.
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28/09/2012

WFA President on "The Future of Marketing"

WFA President and former CMO of Anheuser-Busch InBev, Chris Burggraeve, was asked what could advertising look like in 2020 and how we should prepare for this future.
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