Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
26/01/2012

Global food companies announce reinforced voluntary marketing commitments

Members of the International Food and Beverage Alliance (IFBA), a coalition of major food and non-alcoholic beverage manufacturers, have announced enhancements to the IFBA Global Policy on Advertising and Marketing Communications to Children.
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25/01/2012

EU regulators threaten the fundamentals of the internet ecosystem

Likely to hit advertising revenue, the fuel of the digital economy
Hinder long-term innovation, competitiveness and growth in Europe
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18/01/2012

European Commission holds third OBA Roundtable meeting

Online behavioural advertising (or 'targeted advertising through the placement of cookies online') took centre stage on 18th January as the European Commission hosted the latest meeting of the OBA Roundtable.
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16/01/2012

WFA members reveal search marketing strategies

WFA members reveal search marketing strategies
Big increase in use of search specialists
Mobile and social search still lack dedicated budgets
Strong increase in output-based remuneration
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04/01/2012

WFA announces six new corporate members

Six major multinationals have joined the World Federation of Advertisers, adding to its existing 63 corporate members. The new recruits are global retailers Metro and Ikea, energy drinks brand Red Bull, financial leader American Express, business conglomerate Tata and tortilla and corn flour giant Gruma.
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23/12/2011

The proof that food marketing self-regulation works

Cynics may point to the current economic crisis as a deterrent to statutory restrictions. But the single biggest reason why regulators have deferred taking any final decision is because self-regulation is quite patently working.
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22/12/2011

Five tips for benchmarking creative agency costs

WFA research has identified five tips that help advertisers gain a solid understanding of creative agency costs when they are pitching for your business.
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22/12/2011

How to set a global media and marketing budget

Ten companies, all within the top 50 biggest spenders globally and operating seven different categories have contributed to a survey on the process of setting budgets.
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