Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
27/10/2011

Brits launch microsite to improve pitching practices

A new advertising industry microsite has been launched on October 11th 2011 at thegoodpitch.com by the UK advertisers association (ISBA) and the UK advertising agencies association (IPA) to showcase new pitch practices and to encourage debate and discussion on pitching.
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27/10/2011

Finns launch iPad application

On the occasion of its 60th anniversary, the Association of Finnish Advertisers (Mainostajien Liitto) launched an iPad application as well as a website for “Mainosmuseo”, meaning “Ad Museum”.
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27/10/2011

Young Philippines win top prize at Cannes, PANA holds “children's forum”

A team from the Philippines has won the top prize at the second 2011 Cannes Lions Young Marketers. A team representing the local association and consisting of Justine Ferrer and Angeline Go from Del Monte won gold for their take on designing a product where 100% of proceeds go to charity.
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27/10/2011

Spanish hold 13th edition of “Effie Awards”

The 13th edition of the Spanish Effie (“Effectiveness”) Awards gala took place on October 27th in Madrid. The event is one of the most popular events organised by the Spanish Advertisers Association (aea), with nearly 2000 participants. This year, 82 campaigns were shortlisted from 147 entries, with the selection criteria including innovation, ROI, measurement, and level of complexity.
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27/10/2011

UK report evaluates “contribution of advertising to the UK economy"

Credos, the UK advertising industry's independently-governed think tank launched by the Advertising Association in 2010, is organising a research briefing on the economic value of advertising on November 3rd in London. The event will mark the launch of their report The Contribution of Advertising to the UK Economy, written in partnership with The Work Foundation.
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27/10/2011

What you told us in Beijing

Interviews of WFA corporate and national association members in Beijing: what does the WFA global network offer you? how can global marketers succeed in China? how important is responsible marketing in China?
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27/10/2011

eMarketer: "Mobile Shines Amid Rising Digital Ad-Spending"

Global ad spending will still approach $500 billion this year, eMarketer estimates, and digital advertising will remain a star performer following a 2010 in which growth in online ad spending outpaced all other platforms in most mature markets.
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10/10/2011

WFA's media, marketing & procurement meetings take place in Asia

On 5-7 October WFA ran meetings in Singapore for its APAC based corporate contacts and its advertiser association members based in the region.
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