Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
28/11/2011

Five tips for better natural search

A benchmark amongst WFA Digital Network members has identified five key measures that can assist marketers who want to ensure branded sites and content appears higher up the natural search lists.
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24/11/2011

eMarketer: "Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013"

Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market.
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28/10/2011

WFA at WEF

WFA Managing Director, Stephan Loerke, joined 800 invitees at the World Economic Forum's (WEF) annual Global Agenda Council in Abu Dhabi on Oct 9-11.
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28/10/2011

European Parliament rejects restrictions on advertising to kids

On 17th October, the European Parliament's Internal Market and Consumer Protection Committee adopted a draft report on “a new strategy for Consumer Policy”, which omitted a paragraph from the original draft, which called for a ban on TV advertising aimed at children under the age of 12.
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28/10/2011

FTC softens proposal on food marketing guidelines

The US Federal Trade Commission (FTC) has indicated that it will be softening its approach to food marketing by amending parts of the Interagency Working Group's (IWG) proposal for nutrition standards for food marketed to children.
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28/10/2011

UK advertisers respond to "commercialisation of childhood" challenge

In June this year, the UK government commissioned Reg Bailey, Chief Executive of the Mother's Union, to carry out an independent review of the perceived pressures on children to grow up too quickly.
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28/10/2011

WFA opinion: why advertisers must support media literacy

There will always be brands and products of intrinsic appeal, interest and value to kids. And so there should be. Imagine how colourless childhood would be without them?
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28/10/2011

Can do better: how clients want to improve agency performance measures

In Spring 2011, WFA conducted research to help members understand the broad trends shaping current business practices. Conducted in May 2011, 42 companies took part in this global research, representing 14 different categories.
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