Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

“Public Health Nutrition” publishes global review of food marketing Pledges

In the current edition of the “Public Health Nutrition” Journal, Corinna Hawkes from the Centre for Food Policy in the UK and Jennifer L. Harris from the Yale Rudd Center, review and analyse the various “food industry pledges” on marketing to children.
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eMarketer: “Success beyond the like button”

Marketers must look beyond fan count to find real success
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UK's Advertising Association to launch children's panel to examine ad industry practices

The Advertising Association (AA) is to launch an expert industry panel to examine industry practices around advertising and marketing communications to children.
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First principles of ad ethics launched in China

WFA & CANA held a press conference on April 11 to announce the first cross-industry principles on advertising ethics in China
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ISBA launches mobile and digital measurement guides

ISBA has launched two new best practice guides for digital advertisers to help brands make more strategic decisions.
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