Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
22/12/2010

WFA Guidance on implementing the new EU cookies rule (ePrivacy Directive)

WFA has, in partnership with other media and ad industry organizations, prepared an industry guide for implementing the EU cookies rule...
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22/12/2010

WFA participates in EU Commission roundtable on Interest Based Advertising

Summary of 1st and 2nd Roundtable meetings, 16 December 2010 & 9 March 2011
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22/12/2010

French competition authority says Google online search adverts "dominant"

The French competition authority has stated that Google holds a dominant position in the online advertising market linked to search engines.
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22/12/2010

EU adopts report on "the Impact of Advertising on Consumer Behaviour"

Today the European Parliament formally adopted the own-initiative report of Philippe Juvin (EPP, France) on: "The impact of advertising on consumer behaviour".
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21/12/2010

Web spending to hit 18% of global ad outlays in 2013

Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging economies,.
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20/12/2010

Procurement is good for you

It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient.
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13/12/2010

WFA research shows procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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03/12/2010

FTC Privacy Report proposes "Do Not Track" mechanism

The Federal Trade Commission, an independent agency of the US government, issued a long-awaited preliminary staff report on "Protecting Consumers Privacy in an Era of Rapid Change".
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