Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
01/12/2011

AANA released a revised Code of Ethics (Australia)

AANA has revised its Code of Ethics, making several amendments to broaden its scope and remove any ambiguity as to whether advertisements in the rapidly growing online and digital media sector are covered.
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01/12/2011

Indian SRO, ASCI, holds self-regulation conference

On November 17th, the Advertising Standards Council of India (ASCI) organised a conference, entitled “Strengthening Self-Regulation of Advertising Content” in Delhi.
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01/12/2011

Best practices in association management

WFA was recently asked to participate in an evaluation of Brussels based trade associations by an MBA student from Vlerick Leuven Gent Management School, Belgium.
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30/11/2011

Need to know: Trading Desks

Agencies are now buying digital advertising via trading desks. Federica Aperio highlights what advertisers need to know.
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29/11/2011

Brands to change marketing to under 12s on websites

Major brands announce marketing commitments for brand websites
McDonald's signs up to “EU pledge” group
European children exposed to less food marketing than in 2005
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29/11/2011

EU Commissioner praises industry food marketing pledge

European Commissioner for Health and Consumer Protection, John Dalli, today praised the EU pledge as “an important step in the right direction”.
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29/11/2011

The evolution of payment strategies for media agency services

Just how much you should pay a media agency is an issue that many marketers struggle with. The area is complex and it's not always obvious just how much agencies are earning through media owner rebates and other forms of income.
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29/11/2011

Advertising to kids remains on Euro Parliament agenda

Despite receiving praise the from the European Commission on how it is self-regulating food marketing, the industry still faces a number of challenges on the sensitive issue of marketing to children.
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