Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
22/03/2011

Global advertisers and their fans explore value of social media

WFA research proposes basic expectations and differentiators for fan pages...
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22/03/2011

Recommendations by WFA on how marketers can respond to change

Trendsetters: World Federation of Advertisers' Stephan Loerke Recommends How Marketers Can Respond to Change...
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22/03/2011

The Value of a Fan

Many marketers struggle to work out what social media fans are worth and what they can do to make them more valuable. WFA teamed up with Millward Brown to provide guidance.
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16/03/2011

eMarketer: Clients and agencies disagree about marketing ROI

Monthly marketing insights from eMarketer.com
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08/03/2011

WFA holds Latin America Regional meetings in Asunción, Paraguay

The meeting brought together directors from WFA's network of advertiser associations, as well as leading regional and local corporate contacts from companies with a key stake in the region.
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04/03/2011

WFA President Chris Burggraeve talks media neutrality and connecting with consumers

“I get asked a lot: 'Do you have a digital strategy?' My answer is no.”
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03/03/2011

Australian draft legislation to ban TV advertising defeated

The Australian Senate has voted down a Bill to ban television advertising of high fat, sugar and salt (HFSS) foods to children between 6:30am to 9:30 pm. The Bill was tabled by the Australian Greens party on the 30 September 2010 but was defeated on the 3rd of March 2011 with Senators voting 28 to 6 against the draft legislation.
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