Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

Media rebates remain high in many markets

Significant proportion returned to advertisers as free space
Some advertisers reduce agency fees to compensate
Advertisers don't believe all rebates are returned
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WFA publishes 2011 Annual Report

The annual review of WFA activity and value given to members in 2011...
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WFA announces new look leadership team

Representatives from Coca-Cola, GAM, General Mills, Kraft, Tata Group,
UCB and Unilever join executive committee
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Global marketing budgets to shift to emerging markets

International advertisers still look to the US for best practices
But US marketers fail to pay enough attention to other markets
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A-B InBev CMO on global marketing

With more than 800 million active users, Facebook may be the ultimate “social network,” but in Chris Burggraeve's mind, what people crave most in life are real, authentic, person-to-person encounters.
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Best practice for e-commerce

WFA members have provided guidance on the best way to ensure that e-commerce operations maximise profitability and effectiveness.
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Belgian Book It session to shed light on 'the age of conversations'

Belgian best-selling author Steven van Belleghem's new book 'De Conversation Company' will take centre stage at UBA's first 'Book It' event of the year on March 8th. This session will highlight the great potential of conversations that marketers can exploit, and will give tips to marketers willing to turn their company into 'a conversation company'.
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