Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

WFA releases media auditing guidelines

These guidelines aim to help marketers worldwide increase the value they derive from media auditing.
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WFA Asia-Pacific Media & Marketing Network meets for first time

WFA's Asia-Pacific Media and Marketing Network met for the first time yesterday, with 20 WFA member companies and national associations from across the region coming together in Singapore to share experiences and marketing insights.
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WFA holds 2009 Latin America regional meetings in Lima

On 15-17 July, WFA co-hosted the 2009 series of Latin-America Regional Meetings in Lima, Peru with the local advertiser association ANDA Peru.
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WFA adopts Global Principles for online behavioral advertising

These Principles set out the common basis on which advertisers will seek to engage industry partners worldwide in order to develop self-regulatory schemes for online behavioral advertising.
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