Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

eMarketer: “Success beyond the like button”

Marketers must look beyond fan count to find real success
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UK's Advertising Association to launch children's panel to examine ad industry practices

The Advertising Association (AA) is to launch an expert industry panel to examine industry practices around advertising and marketing communications to children.
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First principles of ad ethics launched in China

WFA & CANA held a press conference on April 11 to announce the first cross-industry principles on advertising ethics in China
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ISBA launches mobile and digital measurement guides

ISBA has launched two new best practice guides for digital advertisers to help brands make more strategic decisions.
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US Inter-Agency Working Group (IWG) publishes draft nutritional standards for food marketing to children

The Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts published today follow a tentative proposal tabled by the IWG on 15 December 2010, which raised significant concern from an industry perspective.
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