Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

WFA & partners launch OBA self-regulatory programme

The European Interactive Digital Advertising Alliance (EDAA) was officially launched in Brussels today. The EDAA is in charge of administering the self-regulatory programme for Online Behavioural Advertising (OBA) across Europe.
More info

Alcohol producers announce new global commitments to help reduce harmful use of alcohol

On October 9, during ICAP's international conference on “Global Actions: Initiatives to Reduce Harmful Drinking” in Washington D.C, the CEOs of 13 of the world's leading beer, wine and spirits producers announced a new round of collective commitments over the next five years in support of the WHO Global Strategy to Reduce the Harmful Use of Alcohol.
More info

3 CMOs to speak at WFA's 60th Anniversary

Three Chief Marketing Officers (CMOs) are already confirmed to speak at next year's Global Marketer Conference in Brussels.
More info

WFA President on "The Future of Marketing"

WFA President and former CMO of Anheuser-Busch InBev, Chris Burggraeve, was asked what could advertising look like in 2020 and how we should prepare for this future.
More info