Digital Advertising Alliance publishes 2014 European Advertising Consumer Research Index
New research shows foundations for growth of European industry initiative that gives consumers transparency & control over advertising choices
Awareness of the OBA Icon has Doubled in Britain and 1 in 25 European Consumers Have Visited the Your Online Choices website.
New food advertising policy explained
US study reveals extent of advertising bot fraud
Advertisers will lose $6.3B globally to bots in 2015, study shows
Philippine association releases survey on advertisers' attitudes towards mobile marketing
The number of Philippine marketers investing in mobile has increased, while marketer satisfaction over mobile's ROI has improved.
Belgian advertisers team up with broadcaster to promote role of brand marketing
McDonald's takes top honours at 21st French EFFIE Awards