Marketing activities

WFA provides a unique network in which you can share experiences and insights to help maximize the effectiveness and efficiency of your marketing communications spend. Learn and benchmark your own performance through marketer-only peer-to-peer forums:

More information? Contact Rob Dreblow at or call 32 (0)2 502 43 92.

CMO Forum

exclusively for Global Chief Marketing Officers (or equivalent);

IMC Forum

integrated marketing communications specialists and global brand leaders tackle how to measure IMC effectiveness, create a simple framework for IMC and generate big ideas that drive business.

Media Forum

Global/ European Regional Directors address media auditing, media cost control, digital media, pitching and accountability strategies, etc.

Digital Forum

Interactive marketing experts take on digital agency management, strategies for internal digital resource and structure, improving digital accountability, social media and mobile marketing.

Sourcing Forum

Sourcing specialists delivering greater value to marketing; agency compensation models and performance metrics, supplier relationship management, decoupling, etc.

Regional Networks

for media and marketing executives in Latin America

Global benchmarketing

Got a specific question or challenge? Raise it with us, we'll clear it with our competition lawyers then send it as an anonymous question to non-competitors. Their consolidated feedback will be shared with you within 48 hours.

Championing best practice

WFA provides global leadership on issues including consumer-centric and online audience measurement and the global/regional pitch process and speaks out on your behalf when local practices fall short of global standards.

Sharing with my WFA peers can be a great source of inspiration
Michael Dick, Integrated Marketing Communications Director, The Coca-Cola Company
Membership value comes directly via knowledge sharing or in-directly through industry leadership
Rahul Welde, VP Media, Asia Middle East and Turkey, Unilever