WFA members can log in above to get 24/7 access to our unique collection of marketing insights, research and data.
Our Global Knowledge Base offers members a searchable collection of the latest WFA marketing insights, research and data. Here is just a snapshot of what you can download inside:
Global survey on media agency remuneration
- Bi-annual research paper covering North & South America, EU and APAC.
- Study on use of commission, performance and value based compensation models
Benchmark on media cost inflation estimates
- Annual cost inflation/deflation predictions covering different media types
- Member sourced data covering major global markets
Research on communications agency performance measurement
- Survey of over 40 global marketers (average global marketing spend over $1.5 billion).
- Use of global reviews, evaluation methodology, self-assessment of performance and more…
Global survey on social media marketing
- Bespoke research for WFA's senior global digital and interactive marketers
- Research covers digital marketing budgets, internal digital resource capability, social media ROI & measurement etc.
|Sharing with my WFA peers can be a great source of inspiration|
Michael Dick, Integrated Marketing Communications Director, The Coca-Cola Company
|Membership value comes directly via knowledge sharing or in-directly through industry leadership|
Rahul Welde, VP Media, Asia Middle East and Turkey, Unilever
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