WFA Media Charter


This charter has been developed by the MEDIA FORUM. Its aim is to state advertisers' principles and objectives relating to media as a vehicle for marketing communications

  • It is intended to be used as a guide on the subject for advertisers
  • It is hoped it will establish best practice in markets around the world



Advertisers seek to create and promote a framework and environment within which they can increase the effectiveness and efficiency of media as vehicles for marketing communication.

Download the Media Charter PDF

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