WFA Media Charter
This charter has been developed by the MEDIA FORUM. Its aim is to state advertisers' principles and objectives relating to media as a vehicle for marketing communications
- It is intended to be used as a guide on the subject for advertisers
- It is hoped it will establish best practice in markets around the world
Advertisers seek to create and promote a framework and environment within which they can increase the effectiveness and efficiency of media as vehicles for marketing communication.
Questions or comments? Mail firstname.lastname@example.org