Peer-to-peer groups

WFA provides a unique network in which you can share experiences and insights to help maximise the effectiveness and efficiency of your marketing communications spend.

Find out how to join WFA, and begin engaging with your peers in our marketer-only peer-to-peer forums:

CMO Forum

Exclusively for client-side global Chief Marketing Officers (or equivalent brand heads). WFA's flagship group meets annually, and is Chaired by Chris Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev.

Contact Karine Lesuisse for more information.

IMC Forum

Integrated marketing communications specialists and global brand leaders tackle how to measure IMC effectiveness, create a simple framework for IMC and generate big ideas that drive business.

Contact Robert Dreblow for more information.

Media Forum

Global/Regional Media Directors address media auditing, media cost control, digital media, pitching and accountability strategies, and other subjects related to media management.

Contact Minakshi Pai for more information.

Digital Forum

Interactive marketing experts take on digital agency management, strategies for internal digital resource and structure, improving digital accountability, social media and mobile marketing.

Contact Minakshi Pai for more information.

Sourcing Forum

A forum dedicated to marketing sourcing specialists aiming to deliver greater value on agency compensation models and performance metrics, roster management, RFI formulation, supply chain efficiency etc.

Contact Steve Lightfoot for more information.

Latin America Regional Network

A bespoke regional network for advertiser associations and client-side media & marketing specialists in Latin America.

Contact Will Gilroy for more information.