Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.
Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime
Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs
Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem
Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and 150 years since Canadian independence
GMWTO marks first return to North America since 2012
Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur
New regional Vice-Presidents for APAC and Africa
New appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa
Research conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globally
Full results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
TATA, RBS and Samsung among those to speak at event's first visit to South East Asia
85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'