Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.
28/01/2016

WFA announces speakers for Global Marketer Week

Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer Conference

TATA, RBS and Samsung among those to speak at event's first visit to South East Asia
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22/10/2015

Data moving to the centre of global marketing strategies

Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches

85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'
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21/09/2015

AirAsia joins World Federation of Advertisers

First Malaysian company to join, fifth member from APAC
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17/03/2015

WFA appoints Barclays marketer, David Wheldon, as new president

New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
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10/12/2014

Key speakers for Global Marketer Conference named

#GMW2015 to feature Airtel, AKQA, LEGO, L'Oréal, mobile and Africa
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22/09/2014

Global food and beverage industry CEOs make enhanced commitments on marketing to children

World's largest global food and beverage companies strengthen their common commitments on responsible marketing to children

New policy expands media coverage, covers marketing techniques and aims to harmonize “better-for-you” criteria in local and regional pledges for foods that can be marketed to children
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04/09/2014

WFA publishes guidance on best use of programmatic trading

Survey finds world's largest advertisers making progress in navigating the new landscape
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14/08/2014

WFA survey identifies rapid growth in Chinese mobile investment

Spend expected to rise still further in 2014
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