Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.
14/08/2014

WFA survey identifies rapid growth in Chinese mobile investment

Spend expected to rise still further in 2014

A World Federation of Advertisers (WFA) survey has found that Chinese advertisers are investing heavily in mobile and a significant number have already integrated it into their overall marketing strategy.
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29/04/2013

WFA highlights barriers to effective integrated marketing communications

April 30: The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world's largest advertisers are having in developing integrated marketing communications (IMC).

Based on responses from 33% of the WFA membership and representing eight categories and annual marketing budgets of around $32bn, the research is based on outputs from the IMC Scorecard, a tool developed by the WFA in conjunction with Naked Communications that is designed to enable advertisers to benchmark their ability IMC readiness against their peers.
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