Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.

Barclays' Elinor Bateman to lead WFA's new Insight forum

Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.
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WFA issues first advice for combatting ad fraud


Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime

Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs

Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem
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WFA Global Marketer Week to be held in Toronto in 2017

UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and 150 years since Canadian independence

GMWTO marks first return to North America since 2012

Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur
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Global marketers seek a new model for insights

Research identifies key changes required to make insights more effective partners in driving brand growth
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WFA President warns brands not to lose sight of the basics

State of the Union address highlights seven ways marketers are making their lives harder
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WFA announces changes to global leadership team

WFA announces changes to global leadership team
New regional Vice-Presidents for APAC and Africa

New appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa
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ASEAN marketers seek enhanced digital capabilities

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformation

Research conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globally

Full results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
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WFA announces speakers for Global Marketer Week

Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer Conference

TATA, RBS and Samsung among those to speak at event's first visit to South East Asia
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Data moving to the centre of global marketing strategies

Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches

85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'
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