Michael Dick to chair WFA Forum on Integrated Marketing Communications

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Michael Dick, The Coca-Cola Company, was today announced as Chairman of the WFA's Integrated Marketing Communications (IMC) Forum, a peer-to-peer group of marketers from the WFA membership, which represents multi-national companies and national advertiser associations. The IMC Forum was launched in February 2009 and has since helped improve members' effectiveness in relation to IMC through best practice exchange and benchmarking.

Michael works for The Coca-Cola Company as Integrated Marketing Communications (IMC) Director, based in London, a role he took on late last year. Previously he was the Connection Planning Director in Coca-Cola's European Group, with line management responsibility for IMC Strategy and Capability, Media and Sports Assets. He has spent over twenty years in Marketing Communications, with experience in a number of different industries, working both agency and client side. He has been heavily involved in the development of Coca-Cola's global approach to IMC and has lead the delivery of some major IMC programmes such as the Euro 2008 and Coca-Cola's "Gift To Santa" campaigns. In his current role, Michael runs a team of IMC specialists, covering areas from Brand Experience and Asset Management to Interactive Marketing and Online Loyalty, delivering integrated comms solutions for a wide range of products, including Coca-Cola's core sparkling brands but also recent innovations like Glaceau and the energy brand Relentless.

The IMC Forum's objective is to build members' capability in integrated marketing communications. This is achieved through a peer-to-peer network of marketing experts sharing innovations, experience and learning. The group's agenda, written by its' members, includes topics such as; creating simple IMC frameworks, breaking down silos, internal and external role-sorts, generating big ideas that scale, measuring the effectiveness of IMC and integrating vertically trained colleagues. Active members include: Bacardi-Martini, Beiersdorf, BP, Coca-Cola, Johnson & Johnson, Kraft Foods, L'Oréal, Mars, McDonald's, Nestlé, Nokia, Orange FTG, ReckittBenckiser, Renault, Shell, Wrigley's, ABA (Brazil), UDA (France), ISBA (UK)

The next meeting of this group will take place on 10th March in London, hosted by Bacardi-Martini. For more information, contact Robert Dreblow r.dreblow@wfanet.org