Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.

Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

90% are reviewing contracts to secure greater control

Nearly two-thirds are uncomfortable with the conflicts created by principal trading
More info

WFA announces first speakers for Global Marketer Week

Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America

Event celebrates the centennial of incorporation of the Association of Canadian Advertisers
More info

Global brands consolidate ad server rosters

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing
More info

Barclays' Elinor Bateman to lead WFA's new Insight forum

Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.
More info

WFA issues first advice for combatting ad fraud


Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime

Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs

Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem
More info

WFA Global Marketer Week to be held in Toronto in 2017

UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

Event coincides with centennial of incorporation of Association of Canadian Advertisers (ACA) and 150 years since Canadian independence

GMWTO marks first return to North America since 2012

Since 2012, GMW has been held in Brussels, Sydney, Marrakech and Kuala Lumpur
More info

Global marketers seek a new model for insights

Research identifies key changes required to make insights more effective partners in driving brand growth
More info

WFA President warns brands not to lose sight of the basics

State of the Union address highlights seven ways marketers are making their lives harder
More info