Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.

ASEAN marketers seek enhanced digital capabilities

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformation

Research conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globally

Full results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
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WFA announces speakers for Global Marketer Week

Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer Conference

TATA, RBS and Samsung among those to speak at event's first visit to South East Asia
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Data moving to the centre of global marketing strategies

Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches

85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'
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AirAsia joins World Federation of Advertisers

First Malaysian company to join, fifth member from APAC
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WFA appoints Barclays marketer, David Wheldon, as new president

New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
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Key speakers for Global Marketer Conference named

#GMW2015 to feature Airtel, AKQA, LEGO, L'Oréal, mobile and Africa
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Global food and beverage industry CEOs make enhanced commitments on marketing to children

World's largest global food and beverage companies strengthen their common commitments on responsible marketing to children

New policy expands media coverage, covers marketing techniques and aims to harmonize “better-for-you” criteria in local and regional pledges for foods that can be marketed to children
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WFA publishes guidance on best use of programmatic trading

Survey finds world's largest advertisers making progress in navigating the new landscape
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