Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.

WFA appoints Barclays marketer, David Wheldon, as new president

New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
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Key speakers for Global Marketer Conference named

#GMW2015 to feature Airtel, AKQA, LEGO, L'Oréal, mobile and Africa
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Global food and beverage industry CEOs make enhanced commitments on marketing to children

World's largest global food and beverage companies strengthen their common commitments on responsible marketing to children

New policy expands media coverage, covers marketing techniques and aims to harmonize “better-for-you” criteria in local and regional pledges for foods that can be marketed to children
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WFA publishes guidance on best use of programmatic trading

Survey finds world's largest advertisers making progress in navigating the new landscape
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WFA survey identifies rapid growth in Chinese mobile investment

Spend expected to rise still further in 2014
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WFA highlights barriers to effective integrated marketing communications

April 30: The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world's largest advertisers are having in developing integrated marketing communications (IMC).

Based on responses from 33% of the WFA membership and representing eight categories and annual marketing budgets of around $32bn, the research is based on outputs from the IMC Scorecard, a tool developed by the WFA in conjunction with Naked Communications that is designed to enable advertisers to benchmark their ability IMC readiness against their peers.
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