Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.

Brands to change marketing to under 12s on websites

Major brands announce marketing commitments for brand websites

McDonald's signs up to “EU pledge” group

European children exposed to less food marketing than in 2005
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WFA welcomes new global marketing code

russels, 14th September 2011: The World Federation of Advertisers (WFA) has welcomed the International Chamber of Commerce's new global marketing code. The code sets both new minimum requirements for marketers and a new reference point for advertising standards globally.
Source: WFA
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Global advertisers and their fans explore value of social media

WFA research proposes basic expectations and differentiators for fan pages...
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Procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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Advertisers regret Google trademark policy change

The World Federation of Advertisers regrets that the brand and trademark owners, important clients of Google, were not consulted on Google's new AdWords trademark policy for the European region.
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Industry shifts food marketing mix to children

Independent data released today show how the world's biggest food brands have significantly changed the products they advertise to children.
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WFA responds to opinion on online behavioural advertising

WFA has in collaboration with its industry partners coordinated a common response to the Opinion of the Article 29 Working Party on Online Behavioural Advertising
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WFA releases media auditing guidelines

The World Federation of Advertisers (WFA) today released guidelines to help marketers choose and use media auditors.
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Michael Dick to chair WFA Forum on Integrated Marketing Communications

Michael Dick, The Coca-Cola Company, was today announced as Chairman of the WFA's Integrated Marketing Communications (IMC) Forum.
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WFA Asia-Pacific Media & Marketing Network meets for first time

The WFA's Asia-Pacific Media and Marketing Network met for the first time yesterday, with 20 WFA member companies and national associations from across the region coming together in Singapore to share experiences and marketing insights.
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