Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.

WFA highlights barriers to effective integrated marketing communications

April 30: The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world's largest advertisers are having in developing integrated marketing communications (IMC).

Based on responses from 33% of the WFA membership and representing eight categories and annual marketing budgets of around $32bn, the research is based on outputs from the IMC Scorecard, a tool developed by the WFA in conjunction with Naked Communications that is designed to enable advertisers to benchmark their ability IMC readiness against their peers.
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Review of EU Data Protection Laws: Industry Concerned Over Negative Impact of Albrecht Draft Report

The Industry Coalition for Data Protection (ICDP) issued a statement in response to the release of a draft report by Jan Philipp Albrecht, MEP, on the proposed revision to the European data protection framework.
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