Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.

WFA welcomes new industry standards for online behavioural advertising in Europe

The World Federation of Advertisers (WFA) welcomes today's launch of the European Interactive Digital Advertising Alliance (EDAA).
Source: WFA
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Marketers seek data simplicity

Mobile marketing will add more complexity to data challenge
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EU regulators threaten the fundamentals of the internet ecosystem

Likely to hit advertising revenue, the fuel of the digital economy
Hinder long-term innovation, competitiveness and growth in Europe
Source: WFA
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Brands to change marketing to under 12s on websites

Major brands announce marketing commitments for brand websites

McDonald's signs up to “EU pledge” group

European children exposed to less food marketing than in 2005
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WFA welcomes new global marketing code

russels, 14th September 2011: The World Federation of Advertisers (WFA) has welcomed the International Chamber of Commerce's new global marketing code. The code sets both new minimum requirements for marketers and a new reference point for advertising standards globally.
Source: WFA
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Global advertisers and their fans explore value of social media

WFA research proposes basic expectations and differentiators for fan pages...
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Procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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Advertisers regret Google trademark policy change

The World Federation of Advertisers regrets that the brand and trademark owners, important clients of Google, were not consulted on Google's new AdWords trademark policy for the European region.
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