Press releases

Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.
14/12/2010

Procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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14/09/2010

Advertisers regret Google trademark policy change

The World Federation of Advertisers regrets that the brand and trademark owners, important clients of Google, were not consulted on Google's new AdWords trademark policy for the European region.
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09/09/2010

Industry shifts food marketing mix to children

Independent data released today show how the world's biggest food brands have significantly changed the products they advertise to children.
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28/06/2010

WFA responds to opinion on online behavioural advertising

WFA has in collaboration with its industry partners coordinated a common response to the Opinion of the Article 29 Working Party on Online Behavioural Advertising
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26/05/2010

WFA releases media auditing guidelines

The World Federation of Advertisers (WFA) today released guidelines to help marketers choose and use media auditors.
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16/02/2010

Michael Dick to chair WFA Forum on Integrated Marketing Communications

Michael Dick, The Coca-Cola Company, was today announced as Chairman of the WFA's Integrated Marketing Communications (IMC) Forum.
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05/02/2010

WFA Asia-Pacific Media & Marketing Network meets for first time

The WFA's Asia-Pacific Media and Marketing Network met for the first time yesterday, with 20 WFA member companies and national associations from across the region coming together in Singapore to share experiences and marketing insights.
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