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Marketing capabilitiesMarketing effectivenessCapability Forum Meeting Overview (March 2024)
Read more about "Capability Forum Meeting Overview (March 2024)"Overview of Capability Forum held remotely on 21st March 2024.
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurementMedia price inflation falls marginally in WFA’s Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Marketing capabilitiesMarketing effectivenessMeasuring Marketing Capability Impact
Read more about "Measuring Marketing Capability Impact"WFA report on marketing capability impact measurement, conducted in partnership with Oxford
WFA videos & webinars
WFA Global Marketer of the Year 2023 winner, Asmita Dubey
Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview
Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview
Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview
Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview
Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview
One year of WFA Forum Connect
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Latest news & press releases
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technologyWe’re ready for a return to Reach and Frequency
Read more about "We’re ready for a return to Reach and Frequency"A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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Media governanceL’Oréal Chief Media Officer to take on Media Forum co-chair role
Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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For global/regional Chief Marketing Officers
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Open to all GARM members
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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