Global Marketer Of The Year

WFA Global Marketer Hall of Fame

Global Marketer Hall of Fame

Global Marketer Hall of Fame

Introducing WFA's Hall of Fame

The Hall of Fame celebrates the very best of regional and global marketers.

Featuring every marketing leader who has been shortlisted for the first five editions of the Global Marketer of the Year, our annual award, the Hall of Fame celebrates the impact that global and regional marketers can have on the businesses they work for and the society they serve.

The list includes 30 marketing leaders who have been showcased by our global award since it was launched in 2017, representing companies such as AB InBev, Bayer, Burger King, Coty, Deutsche Telekom, Diageo, Dole Sunshine Company, General Mills, Grab, Huawei, IKEA, J&J, LEGO Group, Levi Strauss & Co., L’Oréal, Mars, Inc., Mastercard, Mattel, Inc., McDonald's, Mondelēz International, Natura, Nestlé, P&G, Reckitt, The Coca-Cola Company and Unilever.

The Hall of Fame will also include anyone shortlisted for this year’s and future awards.

WFA Global Marketer Hall of Fame

  • Andrea Alvares
    Andrea Alvares Andrea ex Chief Brand, Innovation, International and Sustainability Officer, Natura
    About Andrea Andrea was Chief Brand, Innovation, International and Sustainability Officer for Natura when she was shortlisted in 2021. Her nomination praised the way she helped empower the company’s consultants’ network, providing representatives with new digital tools, extending payment terms and supporting them during the pandemic. She also played a strong role in helping Natura drive up its innovation index, which rose nearly 10 percentage points in two years. She is currently on a sabbatical.
    Andrea Alvares Andrea Alvares Andrea ex Chief Brand, Innovation, International and Sustainability Officer, Natura
  • Kofi Amoo-Gottfried
    Kofi Amoo-Gottfried Kofi Chief Marketing Officer, DoorDash
    About Kofi Kofi was shortlisted in 2024 for his work in turning the utility of meal delivery into a cultural triumph, helping DoorDash become the largest food delivery company in the US – with a 67% share in the meal-delivery category. Born and raised in Ghana, he has a unique perspective on what it means to be a foreign-born black person in America. Corporate initiatives include “Kitchens Without Borders,” which supports immigrant and refugee-owned restaurants, and “Monday Night Mentorship”, a community program aiming to guide professionals on their corporate journey.
    Kofi Amoo-Gottfried Kofi Amoo-Gottfried Kofi Chief Marketing Officer, DoorDash
  • Asad Ayaz
    Asad Ayaz Asad Chief Brand Officer, The Walt Disney Company
    About Asad Asad was shortlisted in 2024. In his role as President of Marketing for The Walt Disney Studios and Disney+, he oversees all aspects of global marketing for Disney, Pixar, Marvel, Lucasfilm, and 20th Century Studios, as well as all aspects of brand and performance marketing for Disney+. As Walt Disney Company’s first-ever Chief Brand Officer, Asad is also responsible for managing the Disney brand globally across The Walt Disney Company’s entire ecosystem of touchpoints and consumer experiences as well as leading global consumer research and analytics for Disney’s brands and franchises, primarily focusing on delivering more personalized and dynamic consumer experiences.
    Asad Ayaz Asad Ayaz Asad Chief Brand Officer, The Walt Disney Company
  • Fabrice Beaulieu
    Fabrice Beaulieu Fabrice Chief Marketing, Sustainability and Corporate Affairs Officer
    About Fabrice Fabrice was shortlisted in 2022 for his work in instigating a major shift towards a purpose-led brand strategy at Reckitt. The Finish brand, for example, has contributed to the saving of 10 million gallons of water by encouraging people to ‘skip the rinse’ through partnerships with National Geographic and WWF. Last year also saw the launch of the Reckitt Marketing Academy in more than 30 countries, helping more than 2000 marketers and resetting the learning culture.
    Fabrice Beaulieu Fabrice Beaulieu Fabrice Chief Marketing, Sustainability and Corporate Affairs Officer
  • Conny Braams
    Conny Braams Conny ex Chief Digital and Commercial Officer, Unilever
    About Conny Conny was then Chief Digital and Commercial Officer at Unilever and Vice President of WFA when she was named Global Marketer of the Year 2021. As the FMCG giant’s top marketer, she led the company’s end-to-end digital transformation and identified new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.
    Conny Braams Conny Braams Conny ex Chief Digital and Commercial Officer, Unilever
  • Glory Cheung
    Glory Cheung Glory Chief Brand Officer, Huawei
    About Glory Glory Cheung, Chief Brand Officer at Huawei Consumer Business Group, was shortlisted in 2017 for her role as the public face of the company’s global consumer business, playing a key role in its move to become a premium competitor to Samsung and Apple. She also established its PR team and helped launch the Honor brand globally.
    Glory Cheung Glory Cheung Glory Chief Brand Officer, Huawei
  • Patricia Corsi
    Patricia Corsi Patricia Chief Growth Officer, Kimberly-Clark
    About Patricia Patricia was shortlisted in 2022 when she was Chief Marketing, Digital & Information Officer of Bayer for her work in placing sustainability at the centre of brand and product strategies as well as the innovation process in partnership with R&D. She developed more synergies between IT /Digital Transformation and the marketing and sales teams leading to greater efficiency and effectiveness.
    Patricia Corsi Patricia Corsi Patricia Chief Growth Officer, Kimberly-Clark
  • Rupen Desai
    Rupen Desai Rupen WFA Asia VP and CMO & Venture Partner, Una Terra
    About Rupen Rupen was then Global CMO of Dole Sunshine Company when he made a powerful call to action for marketers to do more to drive a sustainable future at Global Marketer Week in Athens in 2022. He was shortlisted in 2021 for developing a new business model for Dole, one driven by a clear purpose: good nutrition is a human right. At Cannes Lions 2022 Dole’s work with Piñatex – turning pineapple leaves into vegan leather, resulting in a new series of Nike shoes and creating a new income stream for farmers – picked up the Grand Prix for Creative Business Transformation.
    Rupen Desai Rupen Desai Rupen WFA Asia VP and CMO & Venture Partner, Una Terra
  • Cristina Diezhandino
    Cristina Diezhandino Cristina Chief Marketing Officer, Diageo
    About Cristina Cristina has re-imagined how the company’s 1,200-strong marketing team works since taking over the top role. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic, she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff. She was shortlisted in 2021 and was named Global Marketer of the Year 2022.
    Cristina Diezhandino Cristina Diezhandino Cristina Chief Marketing Officer, Diageo
  • Asmita Dubey
    Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
    About Asmita Asmita was shortlisted in 2022 and crowned Global Marketer of the Year in 2023. Under Asmita’s leadership, the company has continued to optimise its internal marketing organisation through upskilling and improving the way they work with agencies, influencers and start-ups. Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI. The latter attracted more than 40 million users last year.
    Asmita Dubey Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
  • Morgan Flatley
    Morgan Flatley Morgan Global Chief Marketing Officer, McDonald's
    About Morgan Morgan has been leading the implementation of a mosaic of solutions for McDonald’s to address different market challenges and consumer behaviours. By capitalising on the growing relevance of technology while maintaining the “human touch", she has identified that contact points with the brand and the act of purchasing its products are omnichannel experiences. Morgan was shortlisted in 2023.
    Morgan Flatley Morgan Flatley Morgan Global Chief Marketing Officer, McDonald's
  • Diana Frost
    Diana Frost Diana Global Chief Growth Officer, The Kraft Heinz Company
    About Diana Diana oversees three key pillars within Kraft Heinz including enterprise strategy, marketing excellence and capabilities, and innovation, which encompasses insights, analytics and R&D. She has brought together these pillars to build a global growth and innovation engine responsible for delivering $2 billion in incremental net sales by 2027. Her efforts have led to a creative and business resurgence for HEINZ, the company’s biggest and most profitable brand with more than $5B in annual revenue. Shortlisted in 2024, Diana is the first Canadian finalist of WFA’s Global Marketer of the Year.
    Diana Frost Diana Frost Diana Global Chief Growth Officer, The Kraft Heinz Company
  • Aude Gandon
    Aude Gandon Aude Global Chief Marketing Officer, Nestlé
    About Aude As Nestlé’s first-ever global CMO, Aude oversees the global marketing strategy portfolio of more than 2,000 brands. She has brought together marketing and digital teams, with a mission to accelerate marketing and digital transformation across the entire organisation. She also leads on the company’s 2050 sustainability roadmap. Aude was shortlisted in 2023.
    Aude Gandon Aude Gandon Aude Global Chief Marketing Officer, Nestlé
  • Andrew Garrihy
    Andrew Garrihy Andrew ex CMO, DiDi
    About Andrew Andrew was shortlisted in 2020 for his role as Chief Brand Officer and Western Europe Chief Marketing Officer at Huawei. As well as helping Huawei weather many storms in the last couple of years, both geopolitical and the pandemic, he also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world. He was most recently Chief Marketing Officer at DiDi International Business.
    Andrew Garrihy Andrew Garrihy Andrew ex CMO, DiDi
  • Cheryl Goh
    Cheryl Goh Cheryl Group VP of Marketing and Sustainability, Grab
    About Cheryl Cheryl has been with South-East Asia’s ride-sharing app since the beginning of its journey. As Group VP of Marketing and Sustainability she leads marketing across the region. Her team runs the GrabForGood programme, which has helped more than 800 people with disabilities become Grab drivers. She was shortlisted in 2019 and 2022.
    Cheryl Goh Cheryl Goh Cheryl Group VP of Marketing and Sustainability, Grab
  • Julia Goldin
    Julia Goldin Julia Chief Product and Marketing Officer, Lego Group
    About Julia Lego Group has been one of the leaders in the drive to build content-led brands and as Chief Product and Marketing Officer, Julia has played a key role. Shortlisted in 2021 and 2022, herremit covers product development, licensing and partnerships as well as marketing, research and the company’s in-house creative agency. During the pandemic she and her team devised the #letsbuildtogether campaign to support isolated children and their parents in just two weeks.
    Julia Goldin Julia Goldin Julia Chief Product and Marketing Officer, Lego Group
  • Richa Goswami
    Richa Goswami Richa Group Chief Marketing & Brand Officer, Fidelity International
    About Richa Currently Group CMO at Fidelity International, Richa was shortlisted in 2019 for her role as Senior Director, Office of Marketing Value, Global Digital and Technology Excellence at J&J Consumer Health. In that role she ledJ&J’s drive to develop data-inspired creative and personalised content. The company’s 'Project Free Period' enabled women trapped in the sex trade to use the three days they can’t work due to menstruation to acquire new skills that will lead them to a better life.
    Richa Goswami Richa Goswami Richa Group Chief Marketing & Brand Officer, Fidelity International
  • Fernando Machado
    Fernando Machado Fernando ex CMO, Burger King
    About Fernando Fernando found global marketing fame as Chief Marketing Officer at Burger King and its parent company RBI, with a reputation for pushing creative boundaries to drive business growth. Campaigns such as Whopper Detour picked up a host of Cannes Lions to go on a mantlepiece that also includes D&AD Yellow Pencils and Grand Effies. He was shortlisted in 2019 and 2020 and is currently Senior Marketing Advisor at NotCo.
    Fernando Machado Fernando Machado Fernando ex CMO, Burger King
  • Marcel Marcondes
    Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBev
    About Marcel As global CMO, Marcel has led AB InBev's new brand approach focusing on global “megabrands”, boosting revenue by 3.3%. The company now has eight of the top 10 most valuable beer brands worldwide, including Corona at No. 1 and Budweiser at No. 2. Marcel has firmly positioned marketing as the company’s growth engine, developing a four-part semester on “Marketing for Growth” under the premise that organic growth starts with building effective, powerful brands. Marcel was a finalist in 2023 and was named Global Marketer of the Year 2024.
    Marcel Marcondes Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBev
  • Lisa McKnight
    Lisa McKnight Lisa EVP, Chief Brand Officer, Mattel, Inc.
    About Lisa Lisa has been instrumental in evolving the iconic Barbie brand into the most diverse doll line on the market. Most recently, she oversaw more than 100 brand collaborations in the build-up to the release of the Barbie movie, a marketing success that saw brand sales worldwide increase 16% year-on-year, and a 26% increase in North America. Lisa was shortlisted in 2020 and 2023.
    Lisa McKnight Lisa McKnight Lisa EVP, Chief Brand Officer, Mattel, Inc.
  • Ukonwa Ojo
    Ukonwa Ojo Ukonwa ex Global CMO, Amazon Prime Video & Studios
    About Ukonwa Ukonwa was shortlisted in 2018 for her work as Chief Marketing Officer, Consumer Beauty at Coty, where she rebranded Covergirl, launched the I Am What I Makeup campaign and opened a new “experiential beauty playground” flagship store in New York. Since then, she was Global Chief Marketing Officer at MAC Cosmetics and also spent two years as Global Chief Marketing Officer for Amazon Prime Video & Studios.
    Ukonwa Ojo Ukonwa Ojo Ukonwa ex Global CMO, Amazon Prime Video & Studios
  • Ivan Pollard
    Ivan Pollard Ivan Leader at The Conference Board
    About Ivan Ivan Pollard was shortlisted in 2020 for his work as Global CMO at General Mills. He was recognised for the success he’d had in taking a three Cs approach to General Mills; creativity, building a community and enhancing capability. He also mixed precision marketing with the opportunities presented by big cultural events, including promoting regenerative agriculture. He currently works for The Conference Board, a thinktank that provides insights into what lies ahead.
    Ivan Pollard Ivan Pollard Ivan Leader at The Conference Board
  • Marc Pritchard
    Marc Pritchard Marc Chief Brand Officer, Procter & Gamble
    About Marc Marc Pritchard, Chief Brand Officer at Procter & Gamble, has been consistently recognised as one of the world’s best marketers. He was shortlisted in 2017, 2018, 2019 and named Global Marketer of the Year 2020. Marc sets the company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. He has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.
    Marc Pritchard Marc Pritchard Marc Chief Brand Officer, Procter & Gamble
  • Raja Rajamannar
    Raja Rajamannar Raja Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard
    About Raja Raja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business at Mastercard, was shortlisted in 2017 and 2018, when he picked up the Global Marketer of the Year title. He has since been elected as President of the WFA and is the author of the Wall Street Journal bestseller Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
    Raja Rajamannar Raja Rajamannar Raja Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard
  • Aruna Ravichandran
    Aruna Ravichandran Aruna SVP, Chief Marketing Officer, Webex by Cisco
    About Aruna Aruna has earned a reputation as “the CMO who closes deals” turning her team into critical revenue drivers for Cisco’s Collaboration business. She has led a strategic focus on data-driven decision-making, strong cross-functional collaborative approach that delivers for the business. Within her team, Aruna has focused on a strong culture that has resulted in a turnover rate of less than two percent, the lowest in Webex Marketing history. Shortlisted in 2024, she is the first B2B marketer to be selected as a finalist for WFA’s Global Marketer of the Year.
    Aruna Ravichandran Aruna Ravichandran Aruna SVP, Chief Marketing Officer, Webex by Cisco
  • Martin Renaud
    Martin Renaud Martin EVP & Chief Marketing and Sales Officer, Mondelēz International
    About Martin Martin was shortlisted in 2022. Since joining Mondelēz in 2018, he has transformed the company’s marketing strategy – building excellence in its brand investment profile, renewing its creative approach, and spearheading its ambitious goal of becoming the digital snacking leader. He has overseen substantial investments to accelerate and sustain growth in digital commerce.
    Martin Renaud Martin Renaud Martin EVP & Chief Marketing and Sales Officer, Mondelēz International
  • Karen Riley-Grant
    Karen Riley-Grant Karen ex Chief Marketing Officer, Levi Strauss & Co.
    About Karen Karen was shortlisted in 2022. She joined Levi’s seven years ago and is a big believer in the fact that standout innovation comes from co-creation. Last year, the company expanded its House of Strauss creator houses in Mexico City, in order to foster creativity and increase brand awareness. Revenue for the 12 months ending August 31, 2022 was up 14.6% year-on-year, confirming the company’s status as one of the world’s most iconic denim jean brands.
    Karen Riley-Grant Karen Riley-Grant Karen ex Chief Marketing Officer, Levi Strauss & Co.
  • Lubomira Rochet
    Lubomira Rochet Lubomira Partner, JAB Holding Company
    About Lubomira Lubomira Rochet, then Chief Digital Officer at L’Oréal was named Global Marketer of the Year in 2019. The award was recognition of her role in developing a strong push on eCommerce and the accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences. She is currently a partner at JAB Holding Company.
    Lubomira Rochet Lubomira Rochet Lubomira Partner, JAB Holding Company
  • Syl Saller
    Syl Saller Syl ex CMO, Diageo
    About Syl Syl Saller was recognised for leading the transformation in both creative excellence and marketing effectiveness across Diageo. She also inspired industry wide change in promoting gender equality and supporting leadership development within Diageo and beyond. In addition to sponsoring equality initiatives established by the Unstereotype Alliance, she has helped launch new programs that support leadership development and a diverse pipeline of top talent at Diageo. She was shortlisted in 2018 and 2019 and is now a board member, non-executive director, advisor and executive coach.
    Syl Saller Syl Saller Syl ex CMO, Diageo
  • Hans-Christian Schwingen
    Hans-Christian Schwingen Hans-Christian ex CMO, Deutsche Telekom
    About Hans-Christian Hans-Christian Schwingen, CMO at Deutsche Telekom, was shortlisted in 2017. He was praised for his work in giving the Life is for Sharing new meaning through mobile game Sea Hero Quest, which persuaded consumers to share data to help medical researchers looking for a cure for dementia. He is now a self-employed brand revitalizer and renovator as well as a member of the advisory board at the GIM Society for Innovative Market Research.
    Hans-Christian Schwingen Hans-Christian Schwingen Hans-Christian ex CMO, Deutsche Telekom
  • Pratik Thakar
    Pratik Thakar Pratik Global Head of Generative AI, The Coca-Cola Company
    About Pratik Pratik led structural changes that have allowed Coca-Cola’s marketing teams and agency partners to collaborate even more closely during the pandemic. He has created new merchandising partnerships and launched the company’s game-themed “One Coke Away from Each Other” campaign. He was shortlisted in 2021 and is now Global Head of Generative AI for the company.
    Pratik Thakar Pratik Thakar Pratik Global Head of Generative AI, The Coca-Cola Company
  • Jane Wakely
    Jane Wakely Jane EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, PepsiCo
    About Jane Jane, then Lead CMO at Mars, was shortlisted in 2017, 2020 and 2021. She has been a critical part of Mars’ efforts to innovate digitally and creatively. She drove the transformation of Mars’ marketing function, delivering a new mandate – building brands for mutual value – to create a roadmap for sustainable growth. Recent campaigns include Sheba’s Hope Reef product, where the brand partnered with National Geographic to help regrow coral at the site in Indonesia. She is now EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo.
    Jane Wakely Jane Wakely Jane EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, PepsiCo
  • Keith Weed
    Keith Weed Keith ex Chief Marketing and Communications Officer, Unilever
    About Keith Keith, then Chief Marketing & Communications Officer at Unilever, was the inaugural winner of WFA’s Global Marketer of the Year in 2017. He was praised for his work in using the power advertising not just to build brands, but to positively contribute to society, including Unilever's work around gender stereotyping. He is now an independent director on the board of WPP and Sainsbury’s as well as president and chair of the UK’s Royal Horticultural Society.
    Keith Weed Keith Weed Keith ex Chief Marketing and Communications Officer, Unilever
  • Claudia Willvonseder
    Claudia Willvonseder Claudia Executive Board Member, Dr. Oetker
    About Claudia Claudia Willvonseder was shortlisted in 2018 for her role as Chief Marketing Officer at Ikea Group, where she worked to engage all 29 IKEA markets around common objectives and co-initiatives, focusing on her belief that corporate behaviour and culture is the future of marketing. She is now an executive board member at Dr. Oetker.
    Claudia Willvonseder Claudia Willvonseder Claudia Executive Board Member, Dr. Oetker

Andrea Álvares

ex Chief Brand, Innovation, International and Sustainability Officer, Natura

Andrea was Chief Brand, Innovation, International and Sustainability Officer for Natura when she was shortlisted in 2021. Her nomination praised the way she helped empower the company’s consultants’ network, providing representatives with new digital tools, extending payment terms and supporting them during the pandemic. She also played a strong role in helping Natura drive up its innovation index, which rose nearly 10 percentage points in two years. She is currently on a sabbatical.

Fabrice Beaulieu

Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt

Fabrice was shortlisted in 2022 for his work in instigating a major shift towards a purpose-led brand strategy at Reckitt. The Finish brand, for example, has contributed to the saving of 10 million gallons of water by encouraging people to ‘skip the rinse’ through partnerships with National Geographic and WWF. Last year also saw the launch of the Reckitt Marketing Academy in more than 30 countries, helping more than 2000 marketers and resetting the learning culture.

Conny Braams

ex Chief Digital and Commercial Officer, Unilever

Conny was then Chief Digital and Commercial Officer at Unilever and Vice President of WFA when she was named Global Marketer of the Year 2021. As the FMCG giant’s top marketer, she led the company’s end-to-end digital transformation and identified new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.

Glory Cheung

Chief Marketing Officer, Huawei Consumer Business Group

Glory was shortlisted in 2017 for her role as the public face of the company’s global consumer business, playing a key role in its move to become a premium competitor to Samsung and Apple. She also established its PR team and helped launch the Honor brand globally.

glory

Patricia Corsi

Chief Growth Officer, Kimberly-Clark

Patricia was shortlisted in 2022 when she was Chief Marketing, Digital & Information Officer of Bayer for her work in placing sustainability at the centre of brand and product strategies as well as the innovation process in partnership with R&D. She developed more synergies between IT /Digital Transformation and the marketing and sales teams leading to greater efficiency and effectiveness.

Cristina Diezhandino

Chief Marketing Officer, Diageo

Cristina has re-imagined how the company’s 1,200-strong marketing team works since taking over the top role. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic, she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff. She was shortlisted in 2021 and was named Global Marketer of the Year 2022.

Asmita Dubey

Chief Digital & Marketing Officer, L'Oréal

Asmita was shortlisted in 2022 and crowned Global Marketer of the Year in 2023. Under Asmita’s leadership, the company has continued to optimise its internal marketing organisation through upskilling and improving the way they work with agencies, influencers and start-ups. Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI. The latter attracted more than 40 million users last year.

Morgan Flatley

Global Chief Marketing Officer and Head of New Business Ventures, McDonald’s

Morgan has been leading the implementation of a mosaic of solutions for McDonald’s to address different market challenges and consumer behaviours. By capitalising on the growing relevance of technology while maintaining the “human touch", she has identified that contact points with the brand and the act of purchasing its products are omnichannel experiences. Morgan was shortlisted in 2023.

Aude Gandon

Global Chief Marketing Officer, Nestlé

As Nestlé’s first-ever global CMO, Aude oversees the global marketing strategy portfolio of more than 2,000 brands. She has brought together marketing and digital teams, with a mission to accelerate marketing and digital transformation across the entire organisation. She also leads on the company’s 2050 sustainability roadmap. Aude was shortlisted in 2023.

Andrew Garrihy

ex CMO, DiDi International Business

Andrew was shortlisted in 2020 for his role as Chief Brand Officer and Western Europe Chief Marketing Officer at Huawei. As well as helping Huawei weather many storms in the last couple of years, both geopolitical and the pandemic, he also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world. He was most recently Chief Marketing Officer at DiDi International Business.

Cheryl Goh

VP of Marketing and Sustainability, founding CMO, Grab

Cheryl has been with South-East Asia’s ride-sharing app since the beginning of its journey. As Group VP of Marketing and Sustainability she leads marketing across the region. Her team runs the GrabForGood programme, which has helped more than 800 people with disabilities become Grab drivers. She was shortlisted in 2019 and 2022.

Julia Goldin

Chief Product and Marketing Officer, Lego Group

Lego Group has been one of the leaders in the drive to build content-led brands and as Chief Product and Marketing Officer, Julia has played a key role. Shortlisted in 2021 and 2022, herremit covers product development, licensing and partnerships as well as marketing, research and the company’s in-house creative agency. During the pandemic she and her team devised the #letsbuildtogether campaign to support isolated children and their parents in just two weeks.

Richa Goswami

Group Chief Marketing and Brand Officer, Fidelity International

Currently Group CMO at Fidelity International, Richa was shortlisted in 2019 for her role as Senior Director, Office of Marketing Value, Global Digital and Technology Excellence at J&J Consumer Health. In that role she ledJ&J’s drive to develop data-inspired creative and personalised content. The company’s 'Project Free Period' enabled women trapped in the sex trade to use the three days they can’t work due to menstruation to acquire new skills that will lead them to a better life.

Fernando Machado

ex Global Chief Marketing Officer, Burger King

Fernando found global marketing fame as Chief Marketing Officer at Burger King and its parent company RBI, with a reputation for pushing creative boundaries to drive business growth. Campaigns such as Whopper Detour picked up a host of Cannes Lions to go on a mantlepiece that also includes D&AD Yellow Pencils and Grand Effies. He was shortlisted in 2019 and 2020 and is currently Senior Marketing Advisor at NotCo.

Marcel Marcondes

Global Chief Marketing Officer, AB InBev

As global CMO, Marcel has led AB InBev's new brand approach focusing on global “megabrands”, boosting revenue by 3.3%. The company now has eight of the top 10 most valuable beer brands worldwide, including Corona at No. 1 and Budweiser at No. 2. Marcel has firmly positioned marketing as the company’s growth engine, developing a four-part semester on “Marketing for Growth” under the premise that organic growth starts with building effective, powerful brands. Marcel was a finalist in 2023 and was named Global Marketer of the Year 2024.

Lisa McKnight

EVP, Chief Brand Officer, Mattel, Inc.

Lisa has been instrumental in evolving the iconic Barbie brand into the most diverse doll line on the market. Most recently, she oversaw more than 100 brand collaborations in the build-up to the release of the Barbie movie, a marketing success that saw brand sales worldwide increase 16% year-on-year, and a 26% increase in North America. Lisa was shortlisted in 2020 and 2023.

Ukonwa Ojo

ex Global CMO, Amazon Prime Video & Studios

Ukonwa was shortlisted in 2018 for her work as Chief Marketing Officer, Consumer Beauty at Coty, where she rebranded Covergirl, launched the I Am What I Makeup campaign and opened a new “experiential beauty playground” flagship store in New York. Since then, she was Global Chief Marketing Officer at MAC Cosmetics and also spent two years as Global Chief Marketing Officer for Amazon Prime Video & Studios.

Ivan Pollard

Center Leader, Marketing & Communications, The Conference Board

Ivan was shortlisted in 2020 for his work as Global CMO at General Mills. He was recognised for the success he’d had in taking a three Cs approach to General Mills; creativity, building a community and enhancing capability. He also mixed precision marketing with the opportunities presented by big cultural events, including promoting regenerative agriculture. He currently works for The Conference Board, a thinktank that provides insights into what lies ahead.

Marc Pritchard

Chief Brand Officer, Procter & Gamble

Marc has been consistently recognised as one of the world’s best marketers. He was shortlisted in 2017, 2018, 2019 and named Global Marketer of the Year2020. Marc sets the company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. He has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.

Raja Rajamannar

Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard

Raja was shortlisted in 2017 and 2018, when he picked up the Global Marketer of the Year title. He has since been elected as President of the WFA and is the author of the Wall Street Journal bestseller Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.

Martin Renaud

EVP & Chief Marketing and Sales Officer, Mondelēz International

Martin was shortlisted in 2022. Since joining Mondelēz in 2018, he has transformed the company’s marketing strategy – building excellence in its brand investment profile, renewing its creative approach, and spearheading its ambitious goal of becoming the digital snacking leader. He has overseen substantial investments to accelerate and sustain growth in digital commerce.

Karen Riley-Grant

ex Chief Marketing Officer, Levi Strauss & Co.

Karen was shortlisted in 2022. She joined Levi’s seven years ago and is a big believer in the fact that standout innovation comes from co-creation. Last year, the company expanded its House of Strauss creator houses in Mexico City, in order to foster creativity and increase brand awareness. Revenue for the 12 months ending August 31, 2022 was up 14.6% year-on-year, confirming the company’s status as one of the world’s most iconic denim jean brands.

Lubomira Rochet

Partner, JAB Holding Company

Lubomira, then Chief Digital Officer at L’Oréal was named Global Marketer of the Year in 2019. The award was recognition of her role in developing a strong push on eCommerce and the accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences. She is currently a partner at JAB Holding Company.

Syl Saller

Board member, non-executive director, advisor and executive coach, Diageo 

Syl was recognised for leading the transformation in both creative excellence and marketing effectiveness across Diageo. She also inspired industry wide change in promoting gender equality and supporting leadership development within Diageo and beyond. In addition to sponsoring equality initiatives established by the Unstereotype Alliance, she has helped launch new programs that support leadership development and a diverse pipeline of top talent at Diageo. She was shortlisted in 2018 and 2019 and is now a board member, non-executive director, advisor and executive coach.

Hans-Christian Schwingen

ex CMO, Deutsche Telekom

Hans-Christian was shortlisted in 2017. He was praised for his work in giving the Life is for Sharing new meaning through mobile game Sea Hero Quest, which persuaded consumers to share data to help medical researchers looking for a cure for dementia. He is now a self-employed brand revitalizer and renovator as well as a member of the advisory board at the GIM Society for Innovative Market Research.

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Pratik Thakar

VP & Global Head of Generative AI, The Coca-Cola Company

Pratik led structural changes that have allowed Coca-Cola’s marketing teams and agency partners to collaborate even more closely during the pandemic. He has created new merchandising partnerships and launched the company’s game-themed “One Coke Away from Each Other” campaign. He was shortlisted in 2021 and is now Global Head of Generative AI for the company.

Jane Wakely

EVP, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, PepsiCo

Jane, then Lead CMO at Mars, was shortlisted in 2017, 2020 and 2021. She has been a critical part of Mars’ efforts to innovate digitally and creatively. She drove the transformation of Mars’ marketing function, delivering a new mandate – building brands for mutual value – to create a roadmap for sustainable growth. Recent campaigns include Sheba’s Hope Reef product, where the brand partnered with National Geographic to help regrow coral at the site in Indonesia. She is now EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo.

Keith Weed

ex Chief Digital & Communications Officer, Unilever

Keith, then Chief Marketing & Communications Officer at Unilever, was the inaugural winner of WFA’s Global Marketer of the Year in 2017. He was praised for his work in using the power advertising not just to build brands, but to positively contribute to society, including Unilever's work around gender stereotyping. He is now an independent director on the board of WPP and Sainsbury’s as well as president and chair of the UK’s Royal Horticultural Society.

Claudia Willvonseder

Executive Board Member, Dr. Oetker

Claudia was shortlisted in 2018 for her role as Chief Marketing Officer at Ikea Group, where she worked to engage all 29 IKEA markets around common objectives and co-initiatives, focusing on her belief that corporate behaviour and culture is the future of marketing. She is now an executive board member at Dr. Oetker.

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