The Blueprint for Consumer-Centric Holistic Measurement
The purpose of this Blueprint is to outline a vision, objectives and recommended actions towards developments of holistic measurement. Work in this area can therefore be guided towards a common goal. Its aim is to guide the transition of audience measurement in the industry to accommodate the increasingly complex media consumption behavior of consumers, more accurately anticipate the impact and synergistic effects of media and upgrade basic metrics so that media options can be compared with confidence.
English version Ι French version Ι Spanish version
The WFA Media Charter
This constitutes the global industry standards for advertisers. It was developed by the WFA in order to establish best practice in emerging and mature markets and state advertisers' principles and objectives in relation to advertising media.
English version Ι French version Ι Spanish version Ι Finnish version Ι Japanese version Ι Chinese version
Compendium of Media Best Practice and model contracts
This document brings together the key media best practice guides and model contracts from the WFA, European & global associations as well as a number of the world's leading National Advertiser Associations. Documents are categorized by specific content and language.
English version
The WFA/EACA Guide to organising audience research
A guide prepared by WFA Media Committee & EACA Media Agencies Council (Published January 2001, Re-published June 2008) on setting up an organisation to manage television audience measurement.
English version
Global COMPAG Standard Training Agenda
Jointly produced by WFA Global COMPAG and The European Association of Communication Agencies (EACA) to promote greater mutual understanding by clients and agencies of the marketing procurement process, this document sets out a standard agenda for joint client-agency training.
English version
Finding a procure-all solution: How to build the right relationship between agencies and procurement professionals
This working document, initiated by members of the WFA Global COMPAG (Communications Purchasing Action Group), identifies practical ways of improving and managing the relationship between procurement professionals and communication suppliers.
English version
Guide to choosing and using a Media Auditor
This guide, co-produced by WFA and the European Association of Communications Agencies (EACA) is designed as an independent international (or local) guide as to the working methods of a media auditor and to help the client and agency obtain optimum value from the audit process.
English version
Selecting a Media Agency
This publication was co-produced by WFA and industry partners and aims to help advertisers and agencies work together, focusing on quality and performance in their relationship.
English version
Global Guidelines for TV audience measurement
Published by the European Broadcasting Union, these guidelines were created by a group of organizations (including the WFA) with a view to setting global standards to deliver the most valid and reliable audience estimates possible for TV. They have been used very successfully, as a guide, by many markets around the world.
English version
