WFA...
• Provides a unique network to help advertisers share experience and insights.
• Helps members to achieve maximum effectiveness and efficiency of their marketing communications.
• Facilitates good practice and take a leadership role on key marketing issues, globally and locally.
We do this in three ways:
1. WFA Working Groups:
The WFA marketing working groups are for advertisers only. Participants meet once a quarter to share experience and learning, and network, with their industry peers. This generates many benefits including the opportunity to save valuable time by cutting down on the process of trial and error. The agendas of the meetings are set for the members, by the members to ensure the groups respond to members needs.
Media Committee Read more +
Integrated Marketing Communications Forum Read more +
Digital Network Read more +
Global Communications Procurement Action Group (COMPAG) Read more +
2. Benchmarking
Between meetings, WFA offers members the opportunity to anonymously benchmark their activities. Within 48hrs members can receive valuable insights to respond to issues they face. Recent examples include:
• How do you remunerate your central media agency team?
• Can you recommend a media auditor in China?
• Do you have any advice before we call a pitch in Turkey?
• How have others consolidated their global creative agency rosters?
• How can we optimise our relationship with digital suppliers?
All benchmarks are conducted in accordance with competition compliance laws, and are strictly confidential.
For more information contact Caroline Ceska c.ceska@wfanet.org
3. Championing marketing issues and best practice
In combination with our network of 55 national advertiser association members, WFA takes the lead in developing global best practice standards in media and advertising. For example Global Guidelines on TV Audience Measurement, Blueprint for Consumer-Centric Holistic Measurement, WFA Media Charter. See documents page for more information.
Additionally we speak out on behalf of our members when local practices fall short of global best practice standards. For example, the WFA is helping to set up the first Joint Industry Committee in China to enable the advertising industry to improve media audience measurement.
