As essential as it is often elusive, marketers are under increasing pressure to deliver marketing accountability. To accurately measure return on investment, advertisers require robust audience measurement and reliable measurement tools and techniques.

WFA takes a leadership role in developing audience measurement around the world:

• WFA Blueprint for Consumer-Centric Holistic Measurement - (FR) - (ES)
• Global Guidelines for Television Audience Measurement (GGTAM) - Available on request to info@wfanet.org
• The Guide to the Organization of Television Audience Research

WFA helps members find solutions to their accountability objectives through shared learnings:

• The WFA Media Committee
• The Global Marketing Procurement Working Group (COMPAG)
• The Sponsorship Task Force

Or contact Caroline Ceska on +32 (0)2 502 57 40 c.ceska@wfanet.org

Creative and media agencies play a critical role in achieving corporate marketing communications objectives. A collaborative and mutually beneficial partnership is crucial for success. Through its unique network, WFA shares insights and experiences to help its members maximize the value they can derive from their agency partners.

Find out more about:

• The WFA Media Committee
• The Global Marketing Procurement Working Group (COMPAG)

Or contact Caroline Ceska on +32 (0)2 502 57 40 c.ceska@wfanet.org

With new technologies, consumers interact with the media whenever and wherever they want. Yet, they are paying less attention to commercial messages. It is increasingly difficult for marketers to connect with consumers in an effective and engaging manner. WFA helps marketers understand and leverage new and traditional media opportunities in order to better engage with their consumers.

Find out more about:

• The Digital Network
• The WFA Media Committee

Or contact Rob Dreblow on +32 (0)2 502 57 40 r.dreblow@wfanet.org

The rapidly evolving digital landscape presents challenges and opportunities for marketers in equal measure. WFA helps its members to navigate this new media environment through shared experience and learnings, as well as leveraging unique insights from expert partners.

Find out more about:

• The Digital Network
• The WFA Media Committee

Or contact Rob Dreblow on +32 (0)2 502 57 40 r.dreblow@wfanet.org

The WFA membership brings together multinational advertisers and national advertiser associations operating across diverse economic and social environments. Increasingly, major growth opportunities lie in markets with developing marketing landscapes. Through its global network, WFA can help its members optimize their communications strategies and deliver more effective marketing communications in these rapidly evolving markets.

Find out more about:

• The Global Marketing Procurement Working Group (COMPAG)
• The WFA’s unique global network of National Advertiser Associations

Or contact Rob Dreblow on +32 (0)2 502 57 40 r.dreblow@wfanet.org

Understanding how and where to allocate marketing investment in an ever-changing economic and social environment is a challenge shared by all multinational advertisers. By gaining an understanding of how other global marketers tackle this challenge, WFA members can cut down on ‘trial and error’ and more easily find a solution to their own objectives.

Find out more about:

• The WFA Media Committee
• The Global Marketing Procurement Working Group (COMPAG)
• The Sponsorship Task Force

Or contact Steve Lightfoot on +32 (0)2 502 57 40 s.lightfoot@wfanet.org

Truly integrated marketing solutions can be one of the most important elements of successful multinational marketing communications. Achieving this with limited budgets and market diversity is a key challenge for WFA corporate members. Best practice sharing and benchmarking between industry peers can help inspire and guide marketers in devising their own solutions.

Find out more about:

• The WFA Media Committee
• The WFA Sponsorship Task Force

Or contact Caroline Ceska on +32 (0)2 502 57 40 c.ceska@wfanet.org

Global marketers are continuously seeking to streamline processes and structures so as to improve the effectiveness and efficiency of their marketing communications spend. WFA can help companies undertaking similar initiatives by leveraging the knowledge and experience of global advertisers within its membership.

Find out more about:

• The WFA Media Committee
• The Global Marketing Procurement Working Group (COMPAG)
• The Sponsorship Task Force

Or contact Steve Lightfoot on +32 (0)2 502 57 40 s.lightfoot@wfanet.org

With increased onus on improved efficiency and accountability, many WFA members have created specialist marketing procurement teams. These teams are closely involved in areas, such as supplier sourcing, remuneration and evaluation. It is a new function whose full potential is yet to be fully realised. To respond to this challenge, the WFA has created a specific working group for marketing procurement specialists.

Find out more about:

• The Global Marketing Procurement Working Group (COMPAG)

Or contact Steve Lightfoot on +32 (0)2 502 57 40 s.lightfoot@wfanet.org

In some markets and parts of society, a drop in consumer trust in marketing communications is a major challenge for the marketing community. Consumer trust is critical to enabling marketers to communicate and engage effectively. Increasingly, trust will be the essential currency in an environment in which consumers are increasingly empowered to shut out messages they do not welcome.
For further information contact Malte Lohan on +32 (0)2 502 57 40 m.lohan@wfanet.org