Home
Latest industry knowledge
-
Marketing capabilitiesMedia transformationMarketing effectiveness
WFA Media Forum March 2024: Forum Connect Amsterdam
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
-
Marketing capabilitiesMarketing effectiveness
Marketing Capability Forum Meeting Overview (March 2024)
Overview of Marketing Capability Forum held remotely on 21st March 2024.
-
Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement
Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
WFA videos & webinars
-
Keep on watching
See all videos
Videos
Latest news & press releases
-
Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
-
AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
-
Media governance
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeWFA's #BetterMarketing Pod
-
Keep on listening
See all episodes
Episodes
Our upcoming events
-
Open to all GARM members
-
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
-
Meeting for global/regional media directors or similar
-
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
-
The past few years have seen the emergence and evolution of virtual production.
-
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.