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Benchmark: Global category management - Content adaptation at scale
WFA member benchmark exploring how WFA members are adapting content at scale
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A CMOs Wake Up Call - not Who but How
An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…
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WFA Benchmark: Environmental Claims findings report
WFA member benchmark on green claims and how brands are navigating increasing scrutiny
WFA's #BetterMarketing Pod
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Latest news & press releases
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Digital policyAI
WFA names leadership team for new AI Community
This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
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L’Oréal CDMO takes top prize at Global Marketer of the Year
Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…
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2024 Global Marketer Conference to focus on becoming better brands
How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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Our upcoming events
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Open to all GARM members
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WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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Discover the Future of Cross-Media Measurement
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Meeting for global/regional media directors or similar
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Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.