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Insight Forum Connect meeting overview (March 2024)
Overview of the Insight Forum held in Amsterdam, March 2024
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Marketing procurement
Marketing procurement seeks better, smarter metrics in 2024
WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…
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AIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
WFA member benchmark exploring how WFA members are adapting content at scale
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Latest news & press releases
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Digital policyAI
WFA names leadership team for new AI Community
This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
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L’Oréal CDMO takes top prize at Global Marketer of the Year
Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…
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2024 Global Marketer Conference to focus on becoming better brands
How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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Our upcoming events
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WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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Discover the Future of Cross-Media Measurement
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Meeting for global/regional media directors or similar
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Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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For global/regional Chief Marketing Officers
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