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AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

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Five key policy priorities marketers need to know about

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Global Marketer Week heads to Brussels

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The Ritbot tackles marketers’ deepest fears

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How brands are tackling generative AI’s challenges and opportunities

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  1.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  2.    Five key policy priorities marketers need to know about
    Food marketingMarketing to children

    Five key policy priorities marketers need to know about

    With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…

    Read more about "Five key policy priorities marketers need to know about"
  3.    Knowledge Spotlight: Martech Infrastructure 101
    Marketing technologyMarketing technologyMarketing technology

    Knowledge Spotlight: Martech Infrastructure 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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WFA videos & webinars

WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

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  1.    Global Marketer Week heads to Brussels

    Global Marketer Week heads to Brussels

    Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…

    Read more about "Global Marketer Week heads to Brussels"
  2.    5 take-aways from Buenos Aires

    5 take-aways from Buenos Aires

    Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…

    Read more about "5 take-aways from Buenos Aires"
  3.    The Ritbot tackles marketers’ deepest fears
    AI (Artificial Intelligence)AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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WFA's #BetterMarketing Pod

WFA Better Marketing Pod Ep 34: On human progress, women empowerment and AI with Ulrike Decoene, AXA

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

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  1. Insight Forum

    06 Nov 2024

    For global/regional market research and consumer insight specialists

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  2. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

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  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  4. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

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    London United Kingdom

    14 Nov 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.

    More information Sorry, this meeting is full.

  6. Hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking. 

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