Events

WFA Forum Dubai

For global/regional marketing and connection planning leaders

/ The event

The WFA Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions.

Topics on the agenda are:

  • ‘The principles for partnership’ – a media charter for change
  • Programmatic: Disruption and misattribution
  • The attribution journey
  • Evolving your marcomms planning processes
  • Towards efficient planning processes

In the past the WFA Forum has been attended by several of our members, including adidas, Arla Foods, Cathay Pacific Airways, Emirates Group, Estée Lauder, GSK, HP, Mondelez, Red Bull, Unilever, Vestel, The Coca Cola Company and Volvo.

Contact us

For more information or questions, please contact Julia Kraft
at j.kraft@wfanet.org.