Marketing Effectiveness & Future Agency Models Workshop

WFA Workshops aim to unpack key areas of interest through hands-on working-sessions that emphasize execution & operational delivery, develop professional capabilities and support enhanced marketing effectiveness.

/ The event

Recent WFA Research has found that nearly three-quarters of major multinationals are reviewing their current agency arrangements and looking at whether they have the right mix of agencies and capabilities in their external partners.

Join us for a collaborative day of interactive workshop sessions with WFA and partners, The Observatory International and WARC, as we look at Marketing Effectiveness in 2018 and how advertisers can identify the right agency models and partnerships to help them on their way.


Workshop Agenda (Shanghai)

WFA Workshop MeetingAgendaSH 11.10.18 Register

Contact us

For more information or questions, please contact Ranji David