The WFA CMO Forum is an invitation-only event that provides a unique network of global and regional marketing leaders with a platform to better navigate the fast-changing global marketing landscape. Our meeting is open to senior, client-side marketers in WFA membership ie. global/regional CMOs or the equivalent. More info on the group here.

Topics on the agenda were:

• Holistic media measurement, integrated industry partnerships
• Advertising is dead. Long live IBX!
• Integrated organisations -> seamless success
• Making the call for agile marketing