Events

Policy Forum Lisbon

Meeting for global/regional media directors or similar

/ The event

The Policy Forum will take place during Global Marketer Week, the annual event for global marketers.

This year, the Forum will explore the relationship between marketers and policy teams to identify ways of aligning the two functions. We will be presenting results from new research we’ve conducted with Edelman into how the two sides interact – or don’t interact, followed by a panel discussion.

After lunch, we will approach the subject from a digital perspective, looking into ways of integrating digital governance into the marketing agenda, through presentations from our members and a panel discussion on the topic.

 

Contact us

For more information or questions, please contact Julia Quintella
at j.quintella@wfanet.org.