For senior marketing procurement specialists/ The event
A unique Forum for senior multinational marketing procurement specialists. This session focused around WFA’s Project Spring: a global initiative focusing on evolving the perception of marketing procurement performance and value, from a primary focus on cost savings towards areas including delivering value and enabling ROI. This ‘Chatham House’ session featured some of the world’s leading brand’s sourcing experts sharing their thoughts, actions and experience in this area.
Interactive workshops sought to collectively identify solutions to demonstrating real marketing procurement value creation. Including streams on global marketing procurement metrics modernization and global change management communication.
The meeting took take place during Global Marketer Week, the annual event for global marketers.
For more information or questions, please contact Laura Forcetti
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