The WFA Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions.

Topics on the agenda were:

• Global trends from the WFA
• Roundtable: Co-designing your agency
• Digital comes home: an in-housing journey
• New approaches to effective agency management
• Ten steps to brand bravery

In the past the WFA Forum has been attended by several of our members, including adidas, Arla Foods, Cathay Pacific Airways, Emirates Group, Estée Lauder, GSK, HP, Mondelez, Red Bull, Unilever, Vestel, The Coca Cola Company and Volvo.