Global Marketer of the Year 2018

Vote now! Last day to vote is Friday, January 25th

/ Introduction

WFA Global Marketer of the Year 2018 recognises the positive impact that senior global and regional marketers can have on the business, consumers and society at large.

The shortlist

We are delighted to unveil the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

An expert jury of twelve media and marketing leaders (below) considered over 30 nominations as part of the shortlisting process, with each judge nominating their top six. The six with the most votes have been shortlisted.

The six nominations are below and you can vote now for your global marketer of the year by taking one minute to fill in the survey below.

  • Ukonwa Ojo, Coty
    Ukonwa Ojo, Coty CMO Consumer Beauty
  • Marc S. Pritchard, Procter & Gamble
    Marc S. Pritchard, Procter & Gamble Chief Brand Officer
  • Raja Rajamannar, Mastercard
    Raja Rajamannar, Mastercard Chief Marketing & Communications Officer and President - Healthcare Business
  • Syl Saller, Diageo
    Syl Saller, Diageo Chief Marketing and Innovation Officer
  • Keith Weed, Unilever
    Keith Weed, Unilever Chief Marketing & Communications Officer
  • Claudia Willvonseder, IKEA
    Claudia Willvonseder, IKEA CMO/Global Marketing and Communication Manager

Cast your vote here!

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The World Federation of Advertisers is launching the 2018 WFA Global Marketer of the Year Award to celebrate the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others.

The aim is to showcase global and regional marketers who have been truly making a difference in the last 12 months. We want to celebrate those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.

The WFA Global Marketer of the Year for 2017 was Keith Weed, Chief Marketing and Communications Officer at Unilever.

“Leadership is such an important part of our industry and the best marketers tend to take an enlightened approach to working with people both within their own organisations and with their external partners. Putting people first very often rubs off in their work, meaning their marketing becomes more people-centric and thereby more impactful. By celebrating the best marketing leadership we hope to inspire others at a global, regional and national level to embark on the same journey, thereby improving our whole industry.” – Stephan Loerke, WFA CEO

Our Jury

Our jury represents a hugely experienced team of marketers, consultants and industry experts. Chaired by WFA President and RBS CMO David Wheldon, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.

  • David Wheldon
    David Wheldon CMO, RBS
  • Stephan Loerke
    Stephan Loerke CEO, WFA
  • Atul Agrawal
    Atul Agrawal SVP Corporate Brand and Marketing, TATA
  • Jori Bindels
    Jori Bindels VP Corporate Communications, Marketing & Brand, Emirates
  • Julie Chan
    Julie Chan Global Consumer Engagement Lead, Pfizer
  • Islam ElDessouky
    Islam ElDessouky Head of Integrated Marketing Communications, Coca-Cola Middle East
  • Eloisa Moscardo
    Eloisa Moscardo Corporate Advertising Director, Santander
  • Richard Benyon
    Richard Benyon CEO, Decideware
  • Jennifer Faull
    Jennifer Faull Brands Editor, The Drum
  • Jillian Gibbs
    Jillian Gibbs Founder and Global CEO, APR
  • Charlotte McEleny
    Charlotte McEleny Asia Editor, The Drum
  • Lucinda Peniston-Baines
    Lucinda Peniston-Baines Owner & Managing Partner, The Observatory


Senior global and regional marketers can have a huge impact in multiple ways. Whether it’s creating effective purpose-driven campaigns or demanding greater clarity in digital, restructuring the way their internal and external teams work together or building a programme of media transformation that future proofs their business, great marketers make a real difference.

The WFA Global Marketer of the Year 2018 seeks to identify the person in a global or regional role from our network who has over the last 12 months made the most impact on their company, our industry and the reputation of marketing among consumers.


This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. Jury members should not be nominated.


Fee: There are no entry fees.
Nominations can be received in two ways.

Firstly, our expert jury of global marketers and industry experts – chaired by WFA President and RBS CMO David Wheldon – can nominate those they think deserve wider recognition.

Second, any member of the global marketing community can nominate an inspiring global or regional leader. They can do this simply by clicking on the ‘Nominate now’ button on this page.


We believe that the best global and regional marketers in 2018 demonstrate outstanding leadership in three key areas. All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.

  1. Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally.
  2. Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals.
  3. Delivering inspiring work that genuinely makes a difference, be that cultural, social or for the business.

To know more about the judging process, click here.


Call for nominations

From September 5 - October 5

Call for votes

November 7

Winner announced

January 2019

2017 Highlights

Unilever’s Keith Weed named WFA Global Marketer of the Year
Keith Weed on the marketing organisation
Keith Weed on agency partners
Keith Weed on making a difference
Keith Weed - 2017 and 2018 priorities
Sea heroes and data: Deutsche Telekom’s Hans-Christian Schwingen
Bridging east and west via digital: Huawei’s Glory Zhang
Marketing with purpose: Mars’ Jane Wakely
Priceless success: Mastercard’s Raja Rajamannar
From transparency to equality: P&G’s Marc Pritchard
Empowering marketers and unstereotyping ads: Unilever’s Keith Weed
WFA names shortlist for Global Marketer of the Year
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Contact us

For more information or questions, please contact Natalia Echeverri