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I subscribeFew external forces are more influential to human behaviour than culture, which makes cracking the culture…
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…
From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…
Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
Overview of Marketing Capability Forum held remotely on 21st March 2024.
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
Introduction to WFA AI Community & Retail Media deep dive.
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
Meeting for global/regional media directors or similar
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to anyone with a stake in marketing and children.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
And early review of work collected to date for pillars within WFA Retail Media Charter.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.