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I subscribeOverview of the Marketing Capability forum held in New York City on 24th April 2025
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA member benchmark exploring the use of global marketing organisation consultancies
Overview of the In-House forum held remotely on 23rd January 2025
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
WFA's strategic partners share their global marketing predictions for…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA is partnering with Campaign Asia for Campaign 360, Asia's premier brand marketing event.
This month, the Irish Data Protection Commission fined TikTok €530 million for unlawfully transferring European user data to China and failing to provide adequate transparency, breaching the EU's General Data Protection Regulation. In response, WFA is hosting a discussion with TikTok on the ruling.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
The Creative Data Summit is the first-ever gathering of marketing leaders who believe in the power of creative data. They know that creative is an important growth lever and emerging data technologies are opening up a new dawn in creative effectiveness.
WFA is partnering with SXSW London, the unmissable business conference showcasing & discovering the world's best innovators in tech and creativity from 2–7 June 2025.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.