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  1.    Marketing Capability Forum Meeting Overview, NYC (April 2025)
    Marketing capabilities

    Marketing Capability Forum Meeting Overview, NYC (April 2025)

    Overview of the Marketing Capability forum held in New York City on 24th April 2025

    Read more about "Marketing Capability Forum Meeting Overview, NYC (April 2025)"
  2.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  3.    Knowledge Spotlight: AI and the Future of Search
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    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  4.    Knowledge Spotlight: Marketing Mix Modelling 101
    Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  5.    Consultancies for global marketing organisation transformation
    Marketing structure

    Consultancies for global marketing organisation transformation

    WFA member benchmark exploring the use of global marketing organisation consultancies

    Read more about "Consultancies for global marketing organisation transformation"
  6.    In-House Forum Meeting Overview (Jan 2025)
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    Overview of the In-House forum held remotely on 23rd January 2025

    Read more about "In-House Forum Meeting Overview (Jan 2025)"
  7.    Spotlight: More effective B2B influencer marketing
    Influencer marketingMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

    Read more about "Spotlight: More effective B2B influencer marketing"
  8.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  9.    WFA President’s Vision for 2025
    CreativityMarketing technologyAIMarketing technology

    WFA President’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…

    Read more about "WFA President’s Vision for 2025"
  10.    Major multinationals identify six key IP risks of GenAI in marketing
    Marketing technologyAIMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  11.    Nine WFA partner predictions for 2025
    CreativityMarketing technologyAIMarketing technology

    Nine WFA partner predictions for 2025

    WFA's strategic partners share their global marketing predictions for…

    Read more about "Nine WFA partner predictions for 2025"
  12.    Knowledge Spotlight: Trends in the APAC New Business Landscape
    Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"

Our upcoming events

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  1. External event: Campaign 360

    Singapore Singapore

    27 May 2025

    WFA is partnering with Campaign Asia for Campaign 360, Asia's premier brand marketing event.

    More information Register for this meeting

  2. This month, the Irish Data Protection Commission fined TikTok €530 million for unlawfully transferring European user data to China and failing to provide adequate transparency, breaching the EU's General Data Protection Regulation. In response, WFA is hosting a discussion with TikTok on the ruling.

    More information Register for this meeting

  3. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  4. If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

    More information Register for this meeting

  5. External Event: Creative Data Summit

    New York United States

    29 May 2025

    The Creative Data Summit is the first-ever gathering of marketing leaders who believe in the power of creative data. They know that creative is an important growth lever and emerging data technologies are opening up a new dawn in creative effectiveness. 

    More information Register for this meeting

  6. External Event: SXSW London

    London United Kingdom

    02 Jun 2025

    WFA is partnering with SXSW London, the unmissable business conference showcasing & discovering the world's best innovators in tech and creativity from 2–7 June 2025.

    More information Register for this meeting

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