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I subscribeThis live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
WFA member benchmark on centralising marketing assets and resources into a singular platform
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
Overview of the WFA Media Forum Asia Pacific held in person in Singapore
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
Meeting for global/regional media directors or similar
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to anyone with a stake in marketing and children.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
And early review of work collected to date for pillars within WFA Retail Media Charter.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.