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Advertising & policyInclusive marketingWebinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process
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Advertising & policyInclusive marketingLaunch event: Diversity and Inclusion in Marketing Trends Report
Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.
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Advertising & policyInclusive marketingWebinar: Diversidad e inclusion en la industria publicitaria
Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?
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Advertising & policyInclusive marketing
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
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CreativityCannes LionsInclusive marketingThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.
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Advertising & policyInclusive marketingTime to stop covering up our diversity
Read more about "Time to stop covering up our diversity"We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.
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Advertising & policyInclusive marketingPutting an end to racially-loaded terms in marketing
Read more about "Putting an end to racially-loaded terms in marketing"WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate
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Advertising & policyInclusive marketingUN Women and WFA call on the industry to fight racism and inequality
Read more about "UN Women and WFA call on the industry to fight racism and inequality"Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action
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Advertising & policyTrends & forecastsInclusive marketingWebinar: The case for greater diversity and inclusion in marketing
Read more about "Webinar: The case for greater diversity and inclusion in marketing"What can brands do to step up their diversity and inclusion efforts?
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Advertising & policyInclusive marketingThe power of diversity at a time of crisis
Read more about "The power of diversity at a time of crisis"In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.
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Advertising & policyInclusive marketingExperts make the case for greater diversity and inclusion in marketing
Read more about "Experts make the case for greater diversity and inclusion in marketing"To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important.
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Inclusive marketingWFA launches new guide on diversity and inclusion in marketing
Read more about "WFA launches new guide on diversity and inclusion in marketing"New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing. New WFA Diversity & Inclusion Task Force launched. Group to be led by new WFA Diversity Ambassadors: former EA Marketing lead, Belinda Smith, and GSK’s Senior Media Director for EMEA, Jerry Daykin
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Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategyTop 12 thoughts from our Global Marketer of the Year shortlist
Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships
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Advertising & policyTrends & forecastsWebinar: Regulatory pressures on food and beverage marketing around the globe
Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.
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Advertising & policyDigital policyInclusive marketingRAC Programme meeting overview (November 2019)
Read more about "RAC Programme meeting overview (November 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels
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Inclusive marketingWFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Read more about "WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising"Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of WFA
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketingBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Advertising & policyInclusive marketingTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Advertising & policyInclusive marketingWebinar: Progressive gender portrayals in advertising
Read more about "Webinar: Progressive gender portrayals in advertising"WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better
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Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
