Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within their partner ecosystem. Building on this, Brian lauches results from a unique global pilot initiative, in partnership with Mastercard and a select group of global brand owners, to dramatically reduce the carbon footprint of programmatic advertising.

WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo agitate for change in the global marketing industry and deliver against a shared ambition - more diverse and inclusive creative leadership. Through a Progressive Marketing Flywheel of inclusion, creativity and purpose, this session will inspire us to think differently about one of the toughest, yet most meaningful, metrics: return on inclusion.

Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and prosperity, all thrive together, never one at the cost of one another.

WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has grown

Forty-one percent say they now have a sustainability story they are proud to communicate, up from 25% in 2021

Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of sustainable growth.

Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend

WFA launches framework to help marketers lead on climate change challenge

New research suggests marketers lag corporate progress on the sustainability journey

Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term

First-ever Regional Vice-President for the Middle East reflects strong regional growth

Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?