Posts about Media governance

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Contract Guidance for Advertisers: Focus on China
    Guides & templates

    Media Contract Guidance for Advertisers: Focus on China

    WFA

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  2. “We’re going to have to be amazingly humble”
    Expert opinionEvent reports
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    Stephan Loerke

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in Istanbul

    Read more about "“We’re going to have to be amazingly humble”"
  3. WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Press releases
    Global Marketer Week

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    WFA

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.

    Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
  4. Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    Video
    Marketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    WFA

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  5. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    Inclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  6. Marketing budgets under heavy scrutiny, WFA and Ebiquity research
    Press releasesBenchmarkReport

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    WFA

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.

    Read more about "Marketing budgets under heavy scrutiny, WFA and Ebiquity research"
  7. Charting a new course in media for 2022 and beyond
    Expert opinion

    Charting a new course in media for 2022 and beyond

    Matt Green

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration

    Read more about "Charting a new course in media for 2022 and beyond"
  8. Marketing facing “worst-ever” talent crisis
    Press releasesBenchmarkReport
    Marketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Over-specialisation, poor training and talent management key reasons for lack of staff development  

    Read more about "Marketing facing “worst-ever” talent crisis"
  9. Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    CreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  10. Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Video

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    WFA

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  11. Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  12. Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  13. Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  14. Media Forum Meeting Overview (29th September 2021)
    Event reports

    Media Forum Meeting Overview (29th September 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.

    Read more about "Media Forum Meeting Overview (29th September 2021)"
  15. Capability gaps creating significant challenges for large advertisers, WFA research
    Press releasesBenchmark

    Capability gaps creating significant challenges for large advertisers, WFA research

    WFA

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance

    Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"
  16. Briefing: New Mexican media transparency law
    Briefings & position papers
    Advertising & policy

    Briefing: New Mexican media transparency law

    WFA

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.

    Read more about "Briefing: New Mexican media transparency law"
  17. The Media Capability Gap
    Benchmark
    Marketing operationsMarketing organisation

    The Media Capability Gap

    WFA, Ebiquity

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  18. Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  19. Benchmark: Global Budget setting & use of working/non-working ratios
    Benchmark
    Marketing structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    WFA

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

    Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
  20. 10 Predictions for 2021
    Expert opinion
    Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement

    10 Predictions for 2021

    WFA

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.

    Read more about "10 Predictions for 2021"
  21. Global advertisers unveil a collaborative new approach to cross-media measurement
    Press releases
    Cross-media measurement

    Global advertisers unveil a collaborative new approach to cross-media measurement

    WFA

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"