Posts about Policy Action Group

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    DSA/DMA Task Force Meeting Overview (October 2021)
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (October 2021)

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  2.    PAG Meeting Overview (June 2021)
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

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  3.    DSA Task Force Meeting Overview (June 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (June 2021)

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  4.    PAG Meeting Overview (April 2021)
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

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  5.    DSA Task Force Meeting Overview (April 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (April 2021)

    The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (April 2021)"
  6.    WFA responses to EU public consultation on a Digital Levy
    Advertising & policyDigital policy

    WFA responses to EU public consultation on a Digital Levy

    WFA responses to the European Commission consultation on an EU digital levy

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  7.    WFA position paper on the EU Digital Markets Act
    Advertising & policyDigital policyAd tech

    WFA position paper on the EU Digital Markets Act

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online ‘gatekeeper’ platforms and fostering competition in digital markets, including the digital advertising market.

    Read more about "WFA position paper on the EU Digital Markets Act"
  8.    WFA position paper on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA position paper on the EU Digital Services Act

    WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.

    Read more about "WFA position paper on the EU Digital Services Act"
  9.    WFA global position on advertiser access to data in the digital advertising market
    Advertising & policyDigital policyAd tech

    WFA global position on advertiser access to data in the digital advertising market

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.

    Read more about "WFA global position on advertiser access to data in the digital advertising market"
  10.    ePrivacy task force meeting overview (March 2021)
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (March 2021)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

    Read more about "ePrivacy task force meeting overview (March 2021)"
  11.    WFA Global Position on Digital Taxes
    Advertising & policyDigital policy

    WFA Global Position on Digital Taxes

    In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed a global policy position on the taxation of digital services. 

    Read more about "WFA Global Position on Digital Taxes"
  12.    PAG Meeting Overview (February 2021)
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.

    Read more about "PAG Meeting Overview (February 2021)"
  13.    Introduction to WFA's policy groups
    Advertising & policyDigital policyPrivacy & tech

    Introduction to WFA's policy groups

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

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  14.    WFA amendment suggestions on EU ePrivacy Regulation
    Advertising & policyDigital policy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  15.    DSA Task Force Meeting Overview (January 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (January 2021)

    The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (January 2021)"
  16.    Position Paper on EU ePrivacy Regulation
    Advertising & policyDigital policy

    Position Paper on EU ePrivacy Regulation

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  17.    2020’s top trends in food marketing regulation
    Advertising & policy

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

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  18.    European Commission plans to tackle green claims in advertising
    Advertising & policySustainability

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  19.    PAG Meeting Overview (November 2020, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

    Read more about "PAG Meeting Overview (November 2020, Brussels)"
  20.    DSA task force Meeting Overview (October 2020)
    Advertising & policyDigital policy

    DSA task force Meeting Overview (October 2020)

    The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (October 2020)"
  21.    EU Consultation on consumer policy: WFA responses and key messages
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"