Posts about WFA

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: WFA in 2020 - What’s now, what’s next
    Video
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    WFA

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

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  2. Putting People First: 10 years of WFA's Project Reconnect
    Guides & templates
    Brand purposeBrand reputationGlobal Marketer Week

    Putting People First: 10 years of WFA's Project Reconnect

    WFA, Karmarama

    10 years of learnings from running Project Reconnect

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  3. Coalition for Better Ads: Feb 2018 State of play
    Report
    Advertising & policyAd techPrivacy & tech

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

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  4. Project Reconnect masterdeck 2019
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019

    WFA

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.

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  5. EU Pledge Annual Reports
    Report
    Advertising & policy

    EU Pledge Annual Reports

    WFA

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.

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  6. GDPR Guide for Marketers
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    WFA

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

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  7. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

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  8. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

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  9. Brand safety: steps to consider (2017)
    Report
    Brand reputationCMO Forum

    Brand safety: steps to consider (2017)

    WFA

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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  10. Implementation Guide for Marketing Communications to Children Commitment
    Guides & templates
    Advertising & policy

    Implementation Guide for Marketing Communications to Children Commitment

    WFA, The Consumer Goods Forum

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.

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  11. 7 Deadly Sins of Marketing
    Report
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

    WFA, Karmarama, We Are Social

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.

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