Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"
  2.    Consumer perspectives on AI in advertising & marketing
    Digital policyAI (Artificial Intelligence)AI

    Consumer perspectives on AI in advertising & marketing
    Open to WFA members only

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…

    Read more about "Consumer perspectives on AI in advertising & marketing"
  3.    Knowledge Spotlight: Meta’s vision for AI
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  4.    Marketing Matters in Asia-Pacific
    Marketing operationsOrganisation & structure

    Marketing Matters in Asia-Pacific

    Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for…

    Read more about "Marketing Matters in Asia-Pacific"
  5.    Benchmark: Shopper Marketing
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  6.    How AI could augment human insights
    AIConsumer insightData & analyticsData-driven marketing

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

    Read more about "How AI could augment human insights"
  7.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  8.    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
    Self-regulationMarketing law

    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

    Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…

    Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"
  9.    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"
  10.    AI Community, September 17th, 2024
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community, September 17th, 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community, September 17th, 2024"
  11.    Business growth is No. 1

    Business growth is No. 1

    Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…

    Read more about "Business growth is No. 1"
  12.    Eighty percent of brands have concerns about agency use of GenAI
    AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI
    Open to WFA members only

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…

    Read more about "Eighty percent of brands have concerns about agency use of GenAI"
  13.    How to become a client of choice

    How to become a client of choice

    What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…

    Read more about "How to become a client of choice"
  14.    Knowledge Spotlight: Leveraging Meta’s performance toolkit
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Leveraging Meta’s performance toolkit

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"
  15.    Knowledge Spotlight:Navigating Meta’s family of apps and services
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight:Navigating Meta’s family of apps and services

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"
  16.    Knowledge Spotlight: 2024 Media trends in Asia Pacific
    AI (Artificial Intelligence)

    Knowledge Spotlight: 2024 Media trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"
  17.    The new marketer skillset

    The new marketer skillset

    What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…

    Read more about "The new marketer skillset"
  18.    Knowledge Spotlight: Supercharging creativity
    AI (Artificial Intelligence)CreativityAI

    Knowledge Spotlight: Supercharging creativity

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Supercharging creativity"
  19.    WFA names expert jury for 2024 Global Marketer of the Year

    WFA names expert jury for 2024 Global Marketer of the Year

    Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…

    Read more about "WFA names expert jury for 2024 Global Marketer of the Year"
  20.    Three ways behavioural science can improve marketing

    Three ways behavioural science can improve marketing

    Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…

    Read more about "Three ways behavioural science can improve marketing"
  21.    Get more from marketing procurement
    Marketing procurement

    Get more from marketing procurement

    The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

    Read more about "Get more from marketing procurement"