Posts about Camelia Cristache

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. WFA launches Guide to Progressive Gender Portrayals in Advertising
    Press releases
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA launches Guide to Progressive Gender Portrayals in Advertising

    WFA

    Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers

    Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"
  2. WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Report
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    WFA

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.

    Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
  3. Survey into global media pitching and use of consultants
    Benchmark
    Marketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    WFA

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.

    Read more about "Survey into global media pitching and use of consultants"
  4. Marketing in LATAM survey results
    Benchmark
    Marketing structure

    Marketing in LATAM survey results

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  5. Benchmark on recommended global content agencies
    Benchmark
    CMO Forum

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.

    Read more about "Benchmark on recommended global content agencies"